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Not to be outdone by HBO, CBS has announced today that they will be launching their own subscription-based streaming service. The monthly internet service, called “CBS All Access,” will cost $5.99 a month and provide subscribers with a continuous livestream of local CBS programming. The service will launch in 14 markets, including New York, Los Angeles, and Chicago. The hope is that more affiliates will join later on.
The one hiccup? NFL games will not be available on CBS All Access, though CBS brass says they are in negotiations to free up rights to live sporting events. Les Moonves has also hinted that we should be expecting a standalone Showtime streaming service soon, too.
Should cable companies be worried? Probably. Yeah. When HBO announced yesterday that they would be providing customers with a stand alone streaming subscription option, it was a clear sign that cable was starting to crumble. Consumers will no longer need to buy expensive cable bundles to watch their favorite HBO shows. Now, CBS fans won’t even have to purchase a basic cable plan to watch The Big Bang Theory, NCIS, or Stephen Colbert’s upcoming new late night show.
Pop culture pundits have been predicting the fall of cable and the rise of streaming for years, but up until the last 24 hours or so, that conversation was all theoretical. The fact that CBS, which is often considered the most conservative of the big three networks, is the first to announce their plans to launch a stand-alone streaming service is just further proof that the Age of Streaming is nigh.
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