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In an attempt to catch up with rivals Netflix and Amazon, Hulu CEO Mike Hopkins has made content acquisition a priority for his company. It’s one of the reasons why the company reportedly acquired the exclusive streaming rights for Seinfeld for a mind numbing $700,000 per episode. Hopkins recently told The Hollywood Reporter that all the chatter isn’t entirely correct but that it has been a huge get for Hulu regardless. “I don’t think the numbers are reported accurately,” he told the magazine. “Well, I know they’re not. Despite that, it’s performed better than we ever expected. Subscribers have flocked to that show in ways that we haven’t seen with any other show.”
This focus on new content is also why the service has started producing its own shows like Difficult People, the fourth season of The Mindy Project, and J.J. Abrams’ upcoming 11/22/63. Despite the how well that’s worked out, don’t expect the company to get into the original movie game just yet. “Movies are important for us, but I’m not sure we’re at a point where we’re going to be doing original movies,” Hopkins said.
In other news…
Parenthood mother-daughter team Lauren Graham and Mae Whitman are teaming up again. The duo are set to adapt The Royal We, a fictionalized account of Kate Middleton and Prince William’s courtship. Both will act as producers of the film, which will feature a script from Graham and star Whitman. [THR]
Sure Scandal is ridiculously popular, but that doesn’t make it smart TV. [NYP]
Dan Harmon seemed to enjoy watching the Community porn parody This Ain’t Community XXX. [A.V. Club]
The latest James Bond film Spectre gets a new TV spot. [YouTube]
