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TGIF is so yesterday. Today’s viewers are all about TGI-H–Thank Goodness It’s Hulu! Ever since a bodacious chunk of shows from the iconic ’90s programming block landed on Hulu, ’80s and ’90s kids have been able to catch up with all their old buds, from Urkel and Kimmy Gibbler to the Code-Man and Mr. Cooper. Hulu’s evolution into a part-time purveyor of ’90s nostalgia won me over in 2017, and it turns out I’m not alone!
Hulu has released a new report jam-packed with insight into how their users are getting down with their favorite sitcom families. According to the report viewers are still watching these classic shows in two-hour blocks–just like in the good old days! Except of course now they get to curate their own TGIF lineups, mixing and matching (or bingeing) episodes as they see fit.
Full House is the most watched of the shows, which is no surprise considering how popular the show remains with modern audiences. What may be surprising, though, is to learn that Family Matters and Boy Meets World aren’t that far behind the Tanner family in terms of streaming popularity.
When it comes to the age of users watching these shows, Perfect Strangers–the first-ever TGIF show–naturally skews older with the median viewer age coming in around 36 years old. Sabrina the Teenage Witch skews younger at 29, and Boy Meets World at 28.
The most “whoa, dude!”-worthy information in the report, though, is the fact that these TGIF shows are no longer Friday night staples. Fridays only account for 12% of all TGI-H viewing. TGI-Hulu actually reins on Sunday, which is the day these marathons take place today.
As evidenced above, Hulu has carved a niche for itself as the go-to place for classic sitcoms, and that’s also the case when it comes to ’90s NBC hit Seinfeld. Hulu provided Decider with some insight into how their viewers interact with Kramer and company, revealing that their users approach the show differently from other sitcoms: instead of hopping around to fondly-remembered installments, users tend to start with episode one and plow through all of Seinfeld in order. Fan-favorite episodes include “The Yada Yada,” “The Contest,” “The Marine Biologist,” “The Boyfriend,” “The Soup Nazi,” and “The Pitch.” And during December, the Festivus-themed episode “The Strike” sees a 150% increase in streams. On December 23rd, the day of Festivus, viewings of that episode increased 17 times!
