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Award show nights usually have their share of jaw-dropping moments; they usually just happen on the stage or at the podium. Tonight on the Golden Globes, one of the craziest moments happened during the commercial breaks. So we really hope you weren’t watching Saints-Panthers postgame.
In a L’Oreal commercial for their new brand for hair care called Elvive, Ryder appeared looking incredibly glamorous. As if she were in a commercial for hair care! And just as the audience was expecting the usual L’Oreal tag line, instead:
To sum up: Winona Ryder, who won a Golden Globe herself for 1993’s The Age of Innocence, and who is enjoying a very real comeback with Stranger Things, is in a hair commercial that is comparing that comeback with damaged hair. The immediate reaction to the commercial is half-delighted shock at the insane hilarity of the reveal, and half indignation that such a comparison is being made. This is a human woman whose hard-won career is finally on a long overdue upswing! She is not a split end!
Twitter, as you might imagine, noticed:
Of course, as with all ad-related uproars, the upshot is attention. When was the last time a Golden Globe commercial got this much attention?
