Watch The ‘Shark Tank’ Judges Reject The Idea Amazon Just Paid $1 Billion For

Nearly five years ago, entrepreneur Jamie Siminoff made his way into the Shark Tank and pitched his big idea: a “smart doorbell”. Valuing his company (then called DoorBot) at $7 million, Siminoff sought $700,000 for a 10% stake in his startup. His product, a wifi-enabled video doorbell enables users to check who is at their door via their smartphone, perfectly marries home security with our dependence on  smartphones – but the sharks didn’t see it that way.

“I just don’t see the progression, and for that reason, I’m out,” Mark Cuban told him. “It’s not really an internet play,” Robert Herjavec reasoned. “It’s a consumer device.” The rest of the judges dropped one by one until Siminoff made his way out of the tank and back into the world – where the company, now called Ring, reached a $460 million valuation by last year (the most of any company ever on Shark Tank).

After a deal announced earlier this week, we have a feeling the sharks are probably kicking themselves right about now. As part of its move to become a bigger player in home security, Amazon bought Ring for $1.1 billion, set to be one of its most expensive investments ever after its $13.7 billion deal with Whole Foods Market last year. The Ring doorbell will eventually be integrated with Amazon’s Alexa and Key products and services, only further bolstering their home technology empire.

Talk about a jaws-dropping loss for the sharks.