Study Says Netflix and Amazon Prime Video Set to Double Originals Catalog

Netflix already puts out a staggering amount of shows and movies, but could the platform be gearing up to produce even more content? A new study from Ampere Analysis suggests just that. The study, released Tuesday, reports that Netflix has commissioned more than 250 new original projects, a ridiculously high figure that would more than double the 229 originals already in Netflix’s catalog. Remember that whole “Netflix competes with sleep” thing? Yeah, that’s starting to look more and more legit. Decider has reached out to Netflix for comment.

Amepere’s study makes it clear that Netflix is winning the streaming race. While Netflix has over 250 projects in the pipeline, Amazon Prime Video is planning about 100 new originals, and smaller streaming services Apple, YouTube Premium, and Facebook Watch have only 65 upcoming original titles between them. With just 19 new original series, Disney’s still-untitled SVOD service falls into last place among competitors, but that number will likely grow once the platform debuts in 2019.

Netflix is leaps and bounds ahead of Prime Video, but Jeff Bezos & Co. shouldn’t despair just yet. Ampere reports that Amazon’s original library is also poised to double in size in the next few years. The platform already has 105 original shows and movies, and the addition of 100 more will bring Prime Video close to Netflix’s current total. Quantity-wise, Prime Video will still be 200+ titles behind Netflix, but quality-wise, Amazon may have a leg up — especially if awards voters take to future projects the way they did to Emmy-winning comedy The Marvelous Mrs. Maisel.

Netflix and Prime Video are also taking different paths to victory, Ampere notes. While Netflix has been “maintaining its focus on the youth-skewing genres of comedy and sci-fi, which have a track record of success for the company,” Prime Video has shifted its attention to dramas like Jack Ryan and Bosch. Ampere reports that 29% of Amazon’s upcoming projects are dramas, a figure that easily beats Netflix’s 17% drama rate.

“All the major players have been expanding the number of original commissions in the face of an increasingly competitive market,” said Ampere analyst Richard Cooper. “What’s interesting is the different audience profile that each of the [services] appear to be targeting with their originals content, suggesting they’re aiming at different niches within the SVOD market.”