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The Irishman (2019)
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It looks like Netflix’s Wednesday release for The Irishman paid off. On Friday, audience measurement service Nielsen estimated that Martin Scorsese’s mob epic was watched by an estimated 17.1 million unique viewers during its first five days on Netflix. These estimated statistics for The Irishman put the drama in good company: smash hit Bird Box was watched by 16.9 million viewers in its first five days, while Breaking Bad movie El Camino brought in 8.2 million eyeballs during that same time span.
According to Nielsen’s SVOD Content Ratings solution, The Irishman brought in an average minute audience of almost 2.6 million U.S. viewers on premiere day, Wednesday, November 27. The daily viewership dropped to almost 2.5 million on Thanksgiving, as many people likely put aside Frank Sheeran’s (Robert De Niro) family to spend time with their own. However, the next two days proved to be The Irishman‘s most successful: 3.1 million U.S. viewers watched Scorsese’s film on Friday, November 29, and 2.8 million streamed it on Saturday, November 30. Overall, The Irishman garnered an average minute audience of 13.2 million viewers, with a reach of more than 17.1 million unique U.S. viewers, Nielsen estimates.
Nielsen also estimates that The Irishman‘s three-and-a-half-hour length only deterred some viewers from streaming it in one sitting. Of the 2.6 million people who watched it on launch day, 751,000 or 18% watched the film in its entirety. Nielsen notes that this is on par with the share of viewers (also 18%) who streamed Bird Box — a 125-minute-long thriller — in its entirety on launch day. On Friday, The Irishman‘s biggest day, 930,000 viewers watched the film in full.
In terms of demographics, The Irishman‘s viewers are primarily who you’d expect: men aged 50 to 64 (20% of the total audience on premiere day). Over the course of Thanksgiving weekend, viewership did increase among those in the 18-34 and 35-49 demographics, but the male 50-64 demo still remained the largest share of overall viewers with more than 15%. By the end of the first five days, the median age of Irishman viewers was 49, well older than the age of the average Netflix viewer (31).
