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Welcome to the world, Quibi. On Wednesday, Jeffrey Katzenberg and Meg Whitman presented their new service at the CES conference, where they touted their plans to deliver short-form content specifically designed for mobile devices and smartphones. According to Variety, Quibi, which stands for “quick bites,” will launch on April 6, with 175 new shows premiering in its first year. The nascent streamer also plans to release content every day, setting it apart from other platforms that roll out programming on a weekly basis.

Quibi subscribers will be able to choose between two different plans, one ad-supported (priced at $4.99/month) and one ad-free ($7.99/month). Due to its shorter content, the service will also boast shorter commercials: according to CNBC, the non-skippable ads will run between 6 and 10 seconds.

Rather than target viewers long-term habits, Quibi aims to provide premium short-form content to subscribers used to watching on mobile devices. Quibi programming will run between seven and 10 minutes, a “quick bite” if there ever was one. During their CES keynote, Katzenberg and Whitman, the company’s CEO, revealed that they plan to release 175 original shows and 8,500 episodes in the service’s first 12 months, with three hours of new content hitting the platform every day. According to Variety, most new episodes will be available to stream at 6:30 am ET every day, but a few series will have scheduled drop times, such as a forthcoming BBC news program.

Katzenberg and Whitman explained that they have divided their content into three different categories: “Movies in Chapters,” which will drop every Monday; “Daily Essential” news programs that run between five and six minutes; and scripted and unscripted dramas covering a wide range of topics, from food to sports. This content slate will come from veteran producers, as well as some of Hollywood’s top talent, including Chrissy Teigen, Bill Murray, and Steven Spielberg. Certain series, like Teigen’s small claims comedy Chrissy’s Court, have already attracted buzz: according to Whitman, when Teigen first announced the show, the service received more than 3,000 submissions within minutes.

On the tech side, Quibi is committed to delivering a mobile-friendly product. For example, Variety reports that the storytelling of many shows, like Zach Wechter’s Wireless, will change depending on whether the phone is being held horizontally or vertically. When viewers watch Wireless in vertical mode, they see “the story unfolding through the perspective of the character’s smartphone,” rather than through the character’s POV.

Interested in checking out Quibi before its April 6 launch day? In the meantime, head to Quibi.com and enter your email so you can stay informed about what’s to come.