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Mad Men is returning to its roots. After leaving Netflix June 9, the period drama will now head back to its original home on AMC, Vulture reports. As part of a new deal with Lionsgate Television, Mad Men will now stream on AMC’s platforms, as well as IMDb TV, a free streaming service owned by Amazon.
The new Mad Men streaming deal is divided between AMC and Amazon, so Amazon’s IMDbTV will have its own exclusive streaming window for the series, and AMC’s half of the deal will pick up later this year.
After its month-long absence, Mad Men will return to streaming starting July 15 on IMDb TV. The streaming platform, which is available to anyone — Amazon Prime subscriber or not — offers full movies, series and episodes for free. IMDb TV will serve as the Mad Men‘s exclusive free streaming home all summer, until Oct. 1.
Starting in October, AMC’s part of the deal will start up. All seven seasons of Mad Men, the network’s first original series, will air as reruns on AMC’s cable channels, which include AMC, Sundance, and BBC America. AMC will also have the rights to stream Mad Men on its subscription-based streaming services, like Sundance Now and AMC Plus, which is available exclusively to Comcast customers.
With Mad Men‘s return to streaming, one change will be made to a Season 3 episode, “My Old Kentucky Home,” which features a character wearing blackface. In the episode, Roger (John Slattery) sings the song “My Old Kentucky Home” to his new wife while wearing blackface. Now, Lionsgate will run the episode with a title card before it addressing the blackface plotline.
“This episode contains disturbing images related to race in America,” the disclaimer reads. “One of the characters is shown in blackface as part of an episode that shows how commonplace racism was in America in 1963. In its reliance on historical authenticity, the series producers are committed to exposing the injustices and inequities within our society that continue to this day so we can examine even the most painful parts of our history in order to reflect on who we are today and who we want to become. We are therefore presenting the original episode in its entirety.”
Lionsgate’s decision to run the episode with an explanation is similar to HBO Max’s choice to return Gone With the Wind to streaming along with disclaimers. The streaming service removed the film in early June, but added it back to their library weeks later with added historical and educational context.
