‘Borat 2’ Enjoys Very Nice Opening Weekend

UPDATED 10/27/20 AT 12:55 PM: An Amazon spokeswoman tells Variety that Samba TV’s figures are incorrect. The spokeswoman declined to provide specific viewing numbers for Borat 2, but said that “tens of millions of customers” streamed the film worldwide on Prime Video over its opening weekend.

Sacha Baron Cohen’s Borat Subsequent Moviefilm had a very nice opening weekend on Amazon Prime Video. According to analytics provider Samba TV (per Variety), the long-awaited Borat sequel was watched by an estimated 1.6 million U.S. households on smart TVs alone. This figure puts Borat 2 far beyond last month’s streaming hit Mulan, which registered 1.12 million smart TV streams on Disney+.

Samba TV estimates that Borat Subsequent Moviefilm was a huge success for Amazon, which acquired the film just a few weeks ago. While the estimated 1.6 million smart TV figure is impressive, it only accounts for a portion of Borat 2 viewers, as many likely watched the film online, on mobile devices, through Amazon Fire Sticks and Fire TVs, or other streaming devices. Prime Video typically doesn’t release viewership data for original content, so this might be as close as we get to official Borat ratings information.

It’s worth noting that Samba TV’s figures are merely an estimate of total Borat Subsequent Moviefilm viewership. Variety reports that the analytics provider bases its estimates on a panel of 3.4 million U.S. households and extrapolates from there. Additionally, viewers only have to watch five minutes to be included in the total viewership number, so it’s possible that those who were grossed out by Borat’s antics and shut off the movie after just a few minutes were still counted.

Where to stream Borat Subsequent Moviefilm