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Get ready for more at-home movie nights: Universal Filmed Entertainment Group and sister streaming service Peacock are collaborating in a huge way starting next year, the companies announced today. Beginning in 2022, all movies from Universal’s film slate will land on the Peacock streaming service no later than four months after they premiere in theaters.
This news accelerates the traditional pay-one entertainment window, which previously didn’t kick in for six to seven months. That method, however, was scrapped during the pandemic by similar companies like WarnerMedia, which has released all of their films on HBO Max the same day as in theaters, and Disney, which introduced Disney+ Premier Access to debut some new films with a fee.
“Since launching Peacock just one year ago, we have seen incredible viewership of movies and continue to expand our catalog with a range of films for every fan and occasion,” said Matt Strauss, Chairman, Direct-to-Consumer and International, NBCUniversal, in a statement. “Universal Filmed Entertainment Group has been a fantastic partner and we are excited to not only bring their amazing slate of blockbuster films and beloved franchises to Peacock in the first-pay window, but also provide a steady stream of fresh, original films exclusively for Peacock customers throughout the year.”
The 2022 theatrical release slate from Universal Pictures includes Jurassic World: Dominion, a new original film from Jordan Peele, DreamWorks Animation’s The Bad Guys and Puss in Boots: The Last Wish, Illumination’s Minions: The Rise of Gru, and more.
“This new dynamic Pay-One agreement demonstrates UFEG’s continued commitment to building a film ecosystem that allows filmmakers and artists to reach the broadest possible audience, celebrates and strengthens the theatrical experience, and, above all, empowers fans to experience the films they love on their own terms,” said Peter Levinsohn, Vice Chairman and Chief Distribution Officer, UFEG. “We’re excited to become Peacock’s first Pay-One partner while the platform continues to curate and build a vast film library that will delight its rapidly growing subscriber base.”
This new agreement is meant to maximize consumer access to Universal’s film content by giving Peacock exclusive rights to the films for their first and last four-month segments in the pay-one window. Outside of that, Universal’s goal is to constantly refresh their films on streaming services, expanding their range across the streaming ecosystem.
Universal also announced that their production team will develop and produce a selection of original films exclusively for Peacock. This is a separate deal, and no titles have been announced as of today’s writing.
Beginning in 2022, Peacock users will have exclusive access to Universal Pictures. The deal has no official end as of now — like HBO Max, which will stop streaming Warner Bros. films on the same day as theatrical release after this year.
