Gwyneth Paltrow Eats Vagina Candle in Uber Eats Super Bowl Commercial

Camera, enhance: What in the world is Gwyneth Paltrow eating in that Uber Eats commercial? During the Super Bowl, the actress and Goop creator took a nibble on her famed “This Smells Like My Vagina” candle, prompting a flurry of fan reactions all over social media. Sure, the commercial features a bunch of celebs noshing on random household objects, but c’mon. What in Goop’s name is the A-Lister doing?

The presence of a vagina-scented candle is odd enough as it is, without the idea of eating it around. The concept was released in early 2020, and some scientists actually blame the candle for the pandemic — kidding. Nevertheless, as a result of Goop’s new partnership with Uber Eats, the mogul herself had to step in for tonight’s big game.

In the clip, stars like Jennifer Coolidge and Nicholas Braun take bites out of bizarre products like diapers kitty litter, and dish soap, somewhat reminiscent of 2018’s wild Tide Pod craze. And when we flash to Paltrow, she’s happily chomping into her infamous “This Smells Like My Vagina” Goop x Heretic candle. Say what?

“This candle tastes funny,” Paltrow says. “Not bad, but funny.” No kidding!

Thankfully, Uber Eats was smart enough to include a “Prop food. Do not eat anatomy candles.” disclaimer to the clip, in case you were wondering. Even with that information, fans still popped into social media to share their dismay over the commercial.

“So we’re just supposed to go on with life as usual after watching Gwyneth Paltrow take a bite out of her, uh, personally scented candles?” one user shared.

Another Twitter user was more impressed by the clip: “Seeing Gwenyth Paltrow eat a candle that, smells like her va… Yeah. Funniest commercial moment so far.”

Horrible or hilarious? See for yourself in the clip above, and wash your mouth out before the game returns.