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Donald Trump’s media and technology company has committed to developing a new streaming service TMTG+—in a recent SEC filing—that will be considered a “non-woke alternative” to Netflix and Disney+.
Trump Media and Technology Group (TMTG) recently merged with the publicly traded Digital World Acquisition (DWAC) and has been making moves toward becoming a public listing, with expectations for regulatory approval to come before the end of 2022.
TMTG, which is backed by $1 billion from a number of different investors, began with the social media platform Truth Social earlier this year. With this latest news, it appears the company now plans to take on the giants of streaming.
Yesterday morning the former president’s company expanded on its plans in a prospectus disclosed to the SEC.
The document said that programming on the platform will include “blue collar comedy, cancelled shows, Trump-specific programming, faith-based shows, family entertainment, shows that embrace the Second Amendment, and news.”
It adds that the service “will provide a platform for conservative and/or libertarian views, and otherwise cancelled content from other broadcast television and/or digital streaming platforms.”
TMTG+ will also include podcasts as part of its offering.
According to the filing, the subscription streaming outlet will be “similar to Netflix, Disney+, and other current offerings.” It adds, however, that despite its political nature, “TMTG intends to produce or acquire entertainment simply for entertainment’s sake. TMTG’s programming will thus provide a non-woke alternative to the programs offered by streaming services that operate in an increasingly politicized environment. TMTG will not censor the creators of entertainment for TMTG+, nor will it insist that its programming push some particular political ideology.”
The decision to develop this platform was based on a perceived “acute need for quality programming that does not lecture its viewers or only present one ‘acceptable’ approach to a topic. Entertainers and creators have frequently been agents for change in our society. Large media conglomerates become increasingly monolithic in their views, cancelling those who disagree with the prevailing narrative. TMTG believes that embracing diverse perspectives will differentiate TMTG+ in the current crowded media and entertainment marketplace.”
Michael is a music and television junkie keen on most things that are not a complete and total bore. You can follow him on Twitter — @Tweetskoor
