Amazon Prime Video Gets Its Boldest Redesign in Years

Amazon Prime Video is getting a fresh new look. The notoriously clunky streamer is undergoing a more user-friendly makeover, Variety reports, which is already rolling out this week, so be on the lookout for a bright and clean Prime Video experience the next time you stream The Terminal List.

The new Prime Video design is coming to connected living room devices — like smart TVs and Amazon’s Fire TVs, plus Roku and Apple TV — as well as Android devices, and will come to all Prime Video customers this summer, according to Variety. Web and iOS device versions are expected to follow.

The main changes in the new layout include a navigation menu shifted to the left side of the screen, plus six main sections: Home, Store, Find, Live TV, Free With Ads (for content available through Amazon Freevee, formerly IMDb TV) and My Stuff.

Prime Video is also adding a Top 10 carousel, which Netflix subscribers will already be familiar with. The carousel will highlight the most popular titles on Amazon Prime Video, but the streamer will not provide data of viewing hours like Netflix does with its own Top 10 titles, per The Hollywood Reporter

Another key change differentiates what it already included in a Prime Video subscription and which offerings on the platform cost extra. Titles that are available to watch without additional payment will be marked with a blue check, while titles that cost extra and are not included in a Prime Video subscription will be marked by a gold shopping bag, according to Variety.

And finally, Prime Video will now come with a Live TV page, which will include available streaming stations and will feature a channel guide indicating what titles are currently streaming and what’s scheduled to air later, per Variety. With Amazon teaming up with the NFL for Thursday Night Football, Prime Video will also now feature its own Sports menu.

Welcome to 2022, Prime Video! It’s about time.