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Kick off the holiday season with NBC’s telecast of the one and only Macy’s Thanksgiving Day Parade!

Hosted by Savannah Guthrie, Hoda Kotb, and Al Roker (Josh Gad and Andrew Rannells will also serve as special correspondents), the 97th edition of the famed march through New York City begins on the Upper West Side and ends at Macy’s Herald Square flagship location.

This year’s Turkey Day parade will once again feature an array of popular giant character balloons, must-see floats, a bevy of marching bands and musical acts, and a visit from Santa Claus. And what would the Thanksgiving Day Parade be without a few electric numbers from Broadway’s biggest stars? Fans can expect to enjoy performances from & Juliet, Back to the Future: The Musical, How to Dance in Ohio, Shucked, Spamalot, and an appearance by the iconic Radio City Rockettes.

How can you watch the 2023 Macy’s Thanksgiving Day Parade online? Here’s everything you need to know.

WHAT TIME IS THE MACY’S THANKSGIVING DAY PARADE ON TODAY?

The Macy’s Thanksgiving Day Parade begins at 8:30 a.m. ET on NBC and Peacock. The National Dog Show will follow the festivities, airing from 12:00-2:00 p.m. ET.

Not a morning person? No problem! The parade will be rebroadcast at 2:00 p.m. ET on NBC.

MACY’S THANKSGIVING DAY PARADE 2023 LIVE STREAM INFO:

You can watch the 2023 Thanksgiving Day Parade live on NBC, NBC.com (with a cable login), or the NBC app. Additional streaming options below.

HOW TO WATCH THE 2023 MACY’S THANKSGIVING DAY PARADE LIVE ONLINE:

You can also stream this year’s parade with an active subscription to an over-the-top streaming service that offers NBC, including Sling TV, Hulu + Live TV, YouTube TV, fuboTV, and DIRECTV STREAM. FuboTV, DIRECTV STREAM, and YouTube TV offer free trials for eligible subscribers.

CAN I WATCH THE MACY’S THANKSGIVING DAY PARADE ON PEACOCK?

Yes! Normally available for as little as $5.99/month or $59.99/year, this year’s parade is also streaming live on Peacock Premium. But we have some good news! For a limited time, the service is offering a Black Friday special ($1.99/month for 12 months or $19.99/year).

We’re counting down to Thanksgiving! @DylanDreyerNBC has an exclusive first look at this year’s floats for the @Macys Thanksgiving Day Parade! pic.twitter.com/iNM9CCnGqc
— TODAY (@TODAYshow) November 14, 2023