Bruce Willis’ Wife Blasts “Clickbait” Claiming “There Is No More Joy” In The Actor After His Dementia Diagnosis: “Far From The Truth”

Emma Heming Willis is slamming headlines claiming “there is no more joy” in her husband Bruce Willis amid his battle with frontotemporal dementia (FTD).

On Sunday (March 3), Heming Willis posted a video to her Instagram page, where she told her followers that she was “triggered” after getting “click-baited” by a story about Willis’ current condition.

“I’m just scrolling, minding my own business, and just saw a headline and that had to do with my own family,” she said. “The headline basically says there is no more joy in my husband. Now, I can just tell you, that is far from the truth.”

She added, “I need society and whosoever is writing these stupid headlines to stop scaring people. Stop scaring people to think that once they get a diagnosis of some kind of neurocognitive disease that, ‘That’s it. It’s over. Let’s pack it up. Nothing else to see here, we’re done.’ No. It is the complete opposite of that, okay?”

Heming Willis said there is “grief and sadness” in her husband’s dementia diagnosis, though gushed over the “new chapter” in their lives which is filled with “love,” “connection” and “happiness.”

She further expressed her frustration with “clickbait” in the caption, where she claimed that “we are being educated by the wrong people” when it comes to neurocognitive diseases.

“People that have an opinion versus an experience. People that have not taken the time to properly educate themselves on any kind of neurocognitive disease,” she wrote. “Why can I be so bold and say that? Because I see headline after headline and blurbs of misinformation.”

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This issue expands beyond her own family, Heming Willis noted.

“I’m just talking about baseline dementia awareness and what’s being fed to the public,” she continued. “You wonder why anxiety and depression is up in our society. I honestly think part of it has to do with this kind of clickbait, how things are framed and pushed out to us and how we have a split second to take that information in. Man, it’ll do a number on my psyche.”

She concluded, “To whom it may concern, please be mindful how you frame your [stories] to the public about dementia and dig deeper. There are so many wonderful organizations and specialists within this space to reach out to so you can really do your due diligence to iron your story and content out.”

Willis announced his retirement from acting in March 2022 after being diagnosed with aphasia. His family revealed the following year that his condition had progressed to FTD, which they described as the “most common form of dementia” for people under 60.

Despite his diagnosis, Willis’ family has continued to share his journey on social media and spread awareness about FTD. Willis’ ex-wife Demi Moore, with whom he shares three children, recently offered an update on the actor’s health.

“I think, given the givens, he’s doing very well,” she told Good Morning America in January. “What I’ll say is what I say to my children, which is it’s important to just meet them where they’re at and not hold onto what isn’t. Because there’s great beauty and sweetness and loving and joy out of that.”