Best Amazon Black Friday Deals of 2023: TVs, Soundbars, Much More

All the products and services on this page were chosen by a Decider editor, but we may be compensated and/or receive an affiliate commission on some items if you decide to buy.

Black Friday has kicked off, and the savings are rolling in all over the internet.

As we’re sure you’re aware by now, Amazon has a reputation for having pretty good prices (see: Prime Day), but Prime Day isn’t the only time you can snag great items at even better prices — because some of these Black Friday prices are even lower than the last two (!) Prime Days.

From soundbars and TVs to Amazon-branded smart speakers, Fire TVs and e-readers, there are thousands of products on sale across the entire site.

And because it’s Amazon, you’ll have your new purchases in no time — it’ll still be nearly a month to Christmas by the time your Black Friday spoils arrive at your doorstep.

Amazon isn’t just running deals on physical products, though. Right now, you can save 75% on select Prime Video Channels add-ons like Paramount+ and Starz.

Below, we’ve rounded up some of Amazon’s best deals, broken up into different categories to make it easy for you to jump around and find the savings you’re looking for.

TVs:

Soundbars:

Streaming Devices:

  • Fire TV Stick Lite

    Amazon Fire TV Stick Lite
    Photo: Amazon

    This Fire TV stick is for on-the-go streamers who might not necessarily need 4K capabilities because their TV doesn’t support it.

  • Fire TV Stick

    Amazon Fire TV Stick
    Photo: Amazon

    This model’s streaming stick is essentially the same as the Fire TV Stick Lite, so you’re mostly paying for an upgraded Alexa Voice Remote.

  • Fire TV Stick 4K

    Fire TV Stick 4K
    Photo: Amazon

    This is the best Fire TV stick for the average viewer because most TVs these days support 4K HDR streaming. With it, you’ll be able to watch select Prime Video and Disney+ titles with Dolby Atmos when connected to compatible equipment.

  • Fire TV Stick 4K Max

    Fire TV Stick 4K Max
    Photo: Amazon

    Much like the 4K stick, this small-but-mighty stick can stream 4K UHD content and supports Dolby Atmos audio where available, but it also supports Wi-Fi 6, but to benefit from that, you’ll also need a Wi-Fi 6 router (like this one on sale from eero!) and has a new Ambient Experience feature that lets you display art on your TV.

  • Fire TV Cube

    Amazon Fire TV Cube
    Photo: Amazon

    Amazon’s best streaming device is also a cube speaker and operates entirely using hands-free voice control. It has all the same 4K, Dolby Atmos, and WI-Fi 6 support of the Fire TV Stick 4K Max, but you are able to change the channels, launch apps, adjust the volume, and more just by calling out commands to Alexa.

  • Roku Express 4K

    Roku Express 4K with Voice Remote Pro
    Photo: Amazon

    Stream in HD, 4K, and HDR using Roku’s intuitive platform full of every streaming app and service you’ll need.

  • Roku Ultra

    Roku Ultra
    Photo: Best Buy

    Roku’s most powerful streaming device has support for 4K, Dolby Vision, and Dolby Atmos.

Apple:

Other Amazon Devices:

  • Echo Show 10 (3rd Gen)

    Echo Show 10
    Photo: Amazon

    Echo Show is ultimate smart home assistant, and you can use it for anything — from viewing live feeds from your Ring cameras and playing music to setting times and seeing your Amazon order statuses and more. Right now, the Echo Show 10 is at its lowest price ever.

  • Kindle Scribe

    Kindle Scribe
    Photo: Amazon

    The latest and greatest — Kindle Scribe — is much larger than the next biggest Kindle, and comes with a pen to annotate books and take notes directly inside pages with. It’s currently at its lowest price ever.

  • Echo Dot Star Wars Bundle

    the mandalorian echo dot cover
    Photo: Amazon

    Calling all Star Wars fans, you can score a bundle to turn an Echo Dot into the helmet of a Mandalorian.

  • Amazon eero Pro 6 mesh Wi-Fi 6 router

    Amazon eero Pro 6 mesh Wi-Fi 6 router
    Photo: Amazon

    Wi-fi made easy: connect up to 75 devices and stream without spottiness or interruption using eero’s Wi-fi 6 router.

  • Echo Pop

    echo pop
    Photo: Amazon

    The newest (and cutest) member of the Echo smart speaker family, the Echo Pop is small but mighty.

Laptops and Tablets:

Headphones:

Gaming:

LEGOs:


For more like this, check out the Decider Shopping section.