Best October Prime Day 2023 Toy Deals For Early Christmas Gift Shopping

It’s officially Prime Big Deal Days, a.k.a. Amazon’s second Prime Day of the year.

This one comes just in time to kickstart your holiday shopping with deals on anything and everything gift-able, including toys.

From Marvel LEGOs to Disney princess figures to Star Wars helmets, no matter what your little one is into, there’s going to be a great toy just calling their name on sale during this season’s sales event.

To take advantage of everything the sale has to offer, you’ll need to be an Amazon Prime member. If you aren’t, you can get signed up right now and pay nothing thanks to a 30-day free trial. You’ll be shopping in no time.

Below, we’ve rounded up some of the best pop culture-inspired toy deals to shop during October Prime Day.

• LEGO Marvel – Hulkbuster

  • Item Number: 76210
  • Number of Pieces: 4,049
  • Minifigures: 1 (Tony Stark)
  • Recommended Age: 18+

  This big LEGO set, inspired by the MK44 armor from Avengers: Age of Ultron, is at its lowest price ever during this October Prime Day event.

  BUY NOW $549.99 $416.69.99

• Barbie Toy Boat Playset – Dream Boat with 20+ Pieces Including Pool, Slide & Dolphin, Ocean-Themed Accessories

  Take 31% off this Barbie Dream Boat, which comes with everything your little ones will need to throw the best Barbie boat party ever.

  BUY NOW $69.99 $47.99

• Funko Pop! Advent Calendar: Star Wars – Holiday

  As we head into the holiday season, save 60% on a Funko Star Wars Advent calendar, which contains 24 Pocket Pop! figures based on all of your favorite galactic heroes and villains.

  BUY NOW $59.99 $43.97

• DC Comics Batman: Bat-Tech Batcave Giant Transforming Playset with Exclusive 4” Batman Figure and Accessories

  11 different areas of the Batcave are interactive — take the elevator, lock up super villains in the jail, activate lights and sounds, and more.

  BUY NOW $119.99 $81.49

• Star Wars The Black Series Phase II Clone Trooper Premium Electronic Helmet

  This may just look like a Clone Trooper helmet, but it also includes special features like a button that distorts the wearer’s voice. Right now, you can get one for the lowest price of the year.

  BUY NOW $99.99 $84.99

• Spider-Man Web Shots Spiderbolt NERF-Powered Blaster Toy

  Snag these NERF web-shooters for the lowest price of the year.

  BUY NOW $22.99 $15.99

• American Girl Truly Me 18-inch Doll #89 with Hazel Eyes, Wavy Dark Brown Hair

  Save on Truly Me American Girl dolls like this one during Prime Big Deal Days.

  BUY NOW $115.00 $80.49

• Funko Pop! Advent Calendar: 13 Days – The Nightmare Before Christmas (Blacklight)

  If you snag this great deal today, you’ll still have enough time to count down to Halloween with this spooky Advent calendar.

  BUY NOW $35.00 $30.65

• Barbie Doll House – 3-Story Townhouse with 4 Rooms & Rooftop Lounge

  Snag this gift-able Dreamhouse at the lowest price of the year — and add in some Barbies for even more fun.

  BUY NOW $99.99 $69.99

• Mattel Disney Cars Mack Toy Truck & Lightning McQueen Color-Change Car

  Little Cars lovers will have tons of fun with this color changing dip and dunk trailer, which includes Lightning McQueen and his loyal rig, Mack.

  BUY NOW $27.89 $17.49

• Star Wars Grogu Plush with Beskar Armor

  Is there anything cuter than this Grogu plushie, now on sale for 30% off?

  BUY NOW $17.99 $12.49

• Jurassic World T-Rex Dinosaur Toy with Sound, Hunt Chomp Action Figure

  Complete with chomping sounds and a digital augmented reality feature, inspire hours of fun dino play.

  BUY NOW $34.99 $19.94

• Marvel Hasbro Studios’ Guardians of The Galaxy Vol. 3 Titan Hero Series Deluxe Blast ‘N Battle Groot

  This highly detailed action figure is posable at five different points, and comes with blasters and accessories for hours of imaginative play.

  BUY NOW $28.99 $16.49

• Star Wars Ahsoka Tano Electronic Mask with Phrases & Sound Effects

  This headpiece, preloaded with sound effects, is perfect for Halloween — and it’s at its lowest price ever today.

  BUY NOW $44.99 $31.49

• Hot Wheels RacerVerse Spider-Man’s Web-Slinging Speedway Track Set

  Race to escape Doc Ock with this Hot Wheels speedway, on sale for the first time this year. It comes with two hero-inspired racers: Spider-Man and Black Panther.

  BUY NOW $64.99 $45.49

• Marvel Super Hero Adventures Figure and Jetquarters Multipack, 3 Action Figures and 3 Vehicles

  Kids can have their own speedy adventures with this action figure multipack, on sale for 38% off. ‘

  BUY NOW $55.99 $34.99

• Disney Princess Moana Dress Up Trunk – 11 Pieces

  With two dresses and accessories like jewerly and a headpiece, little ones can have fun for days embodying Disney’s island princess.

  BUY NOW $10.04 $6.99

• KidKraft Disney Princess Cinderella Royal Dream Wooden Castle Dollhouse

  Sturdy and easy to assemble, this castle dollhouse stands over 4 feet tall and has four rooms, plus a clock tower and a balcony.

  BUY NOW $164.99 $120.87

• Mattel Disney The Little Mermaid Transforming Ariel Fashion Doll

  Inspired by this year’s movie starring Halle Bailey, this is two dolls in one — simply push on the doll’s necklace to go from fins to feet.

  BUY NOW $26.99 $18.49

• Funko CoComelon Pattern Party Game

  Help little ones strengthen their pattern, color, and shape recognition with this game full of familiar CoComelon characters.

  BUY NOW $15.99

• Barbie Science Lab Playset with 2 Dolls, Lab Bench and 10+ Accessories

  Let kids discover all of the cool things science has to offer through their Barbies with this exclusive-to-Amazon set.

  BUY NOW $29.99 $20.99

For more like this, check out the Decider Shopping section.