Interscroller
The Interscroller ad serves from a 320x600 slot across mobile content pages and responsively expands to full width of the screen. The top bar above the creative will show "ADVERTISEMENT" and the bottom bar will show "CONTENT CONTINUES".
| Markets Availability | Global excluding UK |
| Device Availability | All phones - Mobile Web BBC.com - Article pages only |
| Dimensions (w x h) | 320x600 |
| Accepted Ad Formats | 3rd party Tag - must be responsive Tag For Interscrollers - Only Celtra, Sizmek & Bonzai allowed |
| HTML5 |
HTML5 should support GPT Async and always conform to the ad boundary and visibility that are set by the site, in particular when Ad Div is relocated or hidden on window resizing |
| Initial file load Max File Size: | 60kb max initial load |
| Secondary (Polite) File Download Max Size: | 1 MB |
| BBC approved third party vendor list | Approved 3P Vendor List |
| Third Party Ad Serving Creatives | 3rd party Tag - must be responsive Tag |
| Third Party tracking | 3rd Party Impressions Tracking Allowed 3rd Party Click Tracking Allowed 3rd party vendor must be on BBC's approved vendor list |
| Third Party Vendor Requirements | N/A |
| Execution Guideline | Responsive - Expansion automatic - to full width of screen Top bar above creative will show ADVERTISMENT, bottom bar will show CONTENT CONTINUES |
| Animation/Looping Guidelines | Animation & Looping: Allowed. Up to 30sec max |
| Banner Expansion Guidelines | N/A |
| Video Guidelines | Allowed:- Video max duration: 15sec (Auto-play, sound on mute) Video max duration: 30sec (User click to play, sound on mute) Must implement Play/Pause, Audio On/Off Toggle Button Video Max File size: 2.2MB Frame rate: 24fps recommended Video bitrate: 512 kbps Audio bitrate: 96 kbps |
| Audio Guidelines | Allowed - Sound must be on mute. Must implement Audio On/Off Toggle button |
| Ad Submission Deadline | 5 Working Days |
| Ad Policies and Technical Specifications | BBC Ad Policies and Technical Specs |
| Specs Updated | 12-Mar-2024 |