StoryWorks App Promo

StoryWorks App Promo ad appears on the BBC News app and is a static image with the advertiser's and BBC StoryWork's logos included. It's available on IOS and Android mobile devices.

Markets Availability Global excluding UK
Device Availability Mobile App across Android and IOS
Dimensions (w x h) Responsive
Accepted Ad Formats JPEG, PNG
HTML5 Not Allowed
Initial file load Max File Size: N/A
Secondary (Polite) File Download Max Size: N/A
BBC approved third party vendor list N/A
Third Party Ad Serving Creatives N/A
Third Party tracking Approved 3rd party vendor List
Third Party Vendor requirements N/A
Execution Guidelines Story Image
Image will be scaled & center cropped so that it fills the full space of the design
150kb
1920x1080 (16:9)
JPG, GIF, PNG

Story Title
Max 20 characters.

Story Headline
The headline text for the campaign.
The text will wrap indefinitely.
Max 65 characters.

Sponsor Logo
The logo associated with the Sponsor of the content
Image will be scaled so that it's height fits within the dimensions.
10kb
100x50
PNG with transparent background
Animation / Looping Guidelines Not allowed
Banner Expansion Guidelines N/A
Video Guidelines No Video Allowed
Audio Guidelines No Audio Allowed
Ad Submission Deadline 5 Working Days
Ad Policies and Technical Specifications BBC Ad Policies and Technical Specs
Specs Updated 23-May-2024