After two-and-a half tawdry years, Valleywag, the infamous technology rumor blog, will be folded this month into the gossip site, Gawker.com, by its parent company, Gawker Media, according to its founder, Nick Denton.
Nick Denton. (Credit: Christian Grattan/ Patrick McMullan)But folks who long to see the Valley’s journalistic bottom-feeder go completely silent will be disappointed. Owen Thomas, Valleywag’s puckish editor, will continue to spin innuendo from the tech scene for Gawker.com, which is becoming a more nationally oriented gossip site. Paul Boutin, the other remaining Valleywag writer (and a former New York Times freelancer), will leave the site at the end of the month, following an earlier Valleywag purge last month.
Gawker Media will keep the Valleywag site and brand alive, since it attracts 1 million unique visitors a month. According to Mr. Denton, also Gawker’s chief economic prognosticator, tech stories will be broadened to address Gawker’s national audience, which attracts advertisers in a way that Valleywag never did.
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