After Nintendo terminated a marketing employee, he wrote
an accusation article aimed at the company. The article started
a media blitz that incited a strong social media response against Nintendo, and claimed that the terminated employee was being harassed, and Nintendo had fired her rather than defending her—saying Nintendo had “watched [this employee] become the center of a witch hunt and did nothing publicly to defend her”. Aside from
misrepresenting the issue with
a clearly biased position, the rushed article didn’t originally note that Nintendo had fired the already-controversial employee for
moonlighting a second job, which happened to be
overwhelmingly at odds with Nintendo’s kid-friendly image.
The article was updated, and Klepek
later responded to the criticism that he had received for his article—making the outlet the most through in addressing the misinformation spread in this media blitz, but still arguably
weaseling out of the responsability of spreading the news in the first place.