caffflipped into Advertising and Marketing 7 hours agoDull’s the norm in a data-driven world, which puts a big premium on entertaining adsthedrum.com - By Dean Rowland, Chief growth & culture officerIt’s up to seven times as expensive to push a dull message. Dean Rowland of Tommy says we work so hard for audience attention that when we earn it we …
caffflipped into Advertising and Marketing 3 hours agoLego’s Cecilia Weckstrom on risk-taking in marketing and overcoming fear of failurethedrum.com - By Tim Healey, FounderThe Lego Group’s global head of marketing innovation, Cecilia Weckstrom, tells Tim Healey how the beloved brand fosters a culture of experimentation …
Daily Cerealflipped into MARKETING & ADVERTISING3 hours agoWhy TikTok's ‘Underconsumption Core’ trend won't dieFast Company - BY Elizabeth SegranBrands, are you listening? Millennials and Gen Z are sick of poorly made products designed to fall apart. It’s time to change your business model. Brands, are you listening? For more than a month now, people across social media have been bragging about the scuffed, worn-out shoes they’ve been wearing …
Carina A.flipped into FUTURE OF GROWTH18 hours agoHow CNH’s ‘black belt’ M&A head makes dealsTechCrunch - Sean O'KaneHeavy equipment manufacturer CNH Industrial has a long history of mergers and acquisitions, at times supervising legendary brands like Ferrari. But five years ago, as agtech was booming, the global giant was struggling to tap into the startup scene. The conglomerate turned to one of its …
Carina A.flipped into FUTURE OF GROWTH9 hours agoCMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketersDigiday - By Catherine WolfThis research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to …
Daily Cerealflipped into MARKETING & ADVERTISING18 hours ago5 Surprisingly Powerful Secrets for Delivering the Highest Levels of Customer ServiceInc Magazine - Peter EconomyYour customer service initiatives mean nothing if your employees don't know how to deliver them, so be sure to teach them how. Exceptional customer service would seem to be a timeless discipline, but a lot has been changing when it comes to customer expectations, and of course, technology. And I …