Google Analytics

Track your WordPress site statistics with Google Analytics.

Deprecation Warning for Self-Hosted Jetpack Installations

Effective August 2024, Version 13.7:
Jetpack will no longer include Google Analytics integration. This means that Google Analytics tag will no longer be included on your site, and website events will not be tracked.

The change will only affect self-hosted Jetpack installations. Sites hosted on WordPress.com will continue to support the Google Analytics integration.

To continue using the feature, you can choose an alternative way to add Google Analytics tag to your website. You could try one of the options suggested by Google.

If you’d like to continue using Jetpack’s Google Analytics functionality, we provide a plugin that brings it back to Jetpack. The plugin is not maintained, and is not available in the WordPress.org plugin repository. It is offered as is, and we cannot provide support to use it.

In order to use this non-maintained Google Analytics plugin, please install it manually:

Download the ZIP-archive with the plugin to your computer.
Upload the plugin archive to your site and activate it.

Still need help?

Please contact support. We’re happy to advise.

Privacy Information

Google Analytics is deactivated by default, and activating/unlocking it requires an upgrade to either the Security or Complete plan. It can be deactivated any time by clicking on the Configure your Google Analytics settings link in the Google Analytics section from Jetpack → Settings → Traffic in your dashboard. Once you’ve arrived on WordPress.com, toggle the Track your WordPress site statistics with Google Analytics setting in the Google Analytics section.

Data Used
Site Owners / Users This feature uses the site owner’s Google Analytics tracking ID in order to integrate with the service.Additionally, for activity tracking (detailed below): IP address, WordPress.com user ID, WordPress.com username, WordPress.com-connected site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, country code.	Site Visitors Please refer to the appropriate Google Analytics documentation for the specific type of data it collects. For sites running WooCommerce (also owned by Automattic) and this feature simultaneously and having all purchase tracking explicitly enabled, purchase events will send Google Analytics the following information: order number, product id and name, product category, total cost, and quantity of items purchased. Google Analytics does offer IP anonymization, which can be enabled by the site owner.
Activity Tracked
Site Owners / Users We track when, and by which user, the feature is activated and deactivated. We also track when, and which, configuration settings are modified.	Site Visitors This feature sends page view events over to Google Analytics for consumption. For sites running WooCommerce-powered stores, some additional events are also sent to Google Analytics: shopping cart additions and removals, product listing views and clicks, product detail views, and purchases. Tracking for each specific WooCommerce event needs to be enabled by the site owner.
Data Synced (Read More)
Site Owners / Users We sync options that identify whether or not the feature is activated and how its available settings are configured. We also sync the Google Analytics tracking ID that is configured with the feature.	Site Visitors None.

Data Used

Site Owners / Users

This feature uses the site owner’s Google Analytics tracking ID in order to integrate with the service.Additionally, for activity tracking (detailed below): IP address, WordPress.com user ID, WordPress.com username, WordPress.com-connected site ID and URL, Jetpack version, user agent, visiting URL, referring URL, timestamp of event, browser language, country code.

Site Visitors

Please refer to the appropriate Google Analytics documentation for the specific type of data it collects. For sites running WooCommerce (also owned by Automattic) and this feature simultaneously and having all purchase tracking explicitly enabled, purchase events will send Google Analytics the following information: order number, product id and name, product category, total cost, and quantity of items purchased. Google Analytics does offer IP anonymization, which can be enabled by the site owner.

Activity Tracked

Site Owners / Users

We track when, and by which user, the feature is activated and deactivated. We also track when, and which, configuration settings are modified.

Site Visitors

This feature sends page view events over to Google Analytics for consumption. For sites running WooCommerce-powered stores, some additional events are also sent to Google Analytics: shopping cart additions and removals, product listing views and clicks, product detail views, and purchases. Tracking for each specific WooCommerce event needs to be enabled by the site owner.

Data Synced (Read More)

Site Owners / Users

We sync options that identify whether or not the feature is activated and how its available settings are configured. We also sync the Google Analytics tracking ID that is configured with the feature.

Site Visitors

None.