In case you haven't seen it yet, women (and some men) are posting single word updates with the color of their bra, hence the barrage of "black," "red," and "nothing" updates from your female friends. But who's actually behind the bra color campaign, and what they're trying to accomplish, remains a mystery. Speculation, however, is running rampant.
A Detroit blog suggests that the color update craze was started by women in Detroit who are trying to raise awareness around Breast Cancer (though October is Breast Cancer Awareness Month). Another blog backs up that notion and includes the following Facebook message:
"Some fun is going on.... just write the color of your bra in your status. Just the color, nothing else. It will be neat to see if this will spread the wings of breast cancer awareness. It will be fun to see how long it takes before people wonder why all the girls have a color in their status... Haha ."
We've yet to dig up the real source of the trend, so if you have any information on how this got started and who's behind it, share it in the comments.