![Bottles of Seventh Generation washing-up liquid lined up on a table](https://cdn.statically.io/img/unilever.com/content-images/92ui5egz/production/abf7fdd8e57d36df12e982ee4de5f7e549c5b4d0-1920x1080.jpg?rect=0,3,1920,1075&w=150&h=84&fit=crop&auto=format)
Our strategy
We have made five key strategic choices to drive our business growth and to make a positive difference to our world.
Unilever GlobalChange location
We have made five key strategic choices to drive our business growth and to make a positive difference to our world.
We are known for our great brands and our belief that doing business the right way drives superior performance.
Our international leadership team drives our company, guides our strategy and leads our people.
“My purpose: breaking barriers and inspiring our collective greatness. My mantra is Passion Power!”
“My purpose: to promote positive change”
“My purpose: providing means to those around me, to find fulfilment and happiness”
“My purpose: to deliver real impact through Science, Technology and Innovation”
Our expert explains how LUX’s bestselling Magical Orchid shower gel has a fragrance that is proven in consumer tests to last for 30 hours and can make women feel more confident.