“CBS This Morning” and Refinery29 have teamed up to explore issues and trends of interest to young millennial women in a three-part series that debuts today and continues during this week.
The series, called “M(Y) Generation,” lends a broad-media boost to the digital-news outlet while giving the CBS morning program a means to attract younger female viewers. The millennial generation, also known as Generation Y, is now the largest in the country, and nearly 40 million of them are women, according to Pew Research.
“We look forward to pairing their expertise with ‘CBS This Morning’s’ substantive storytelling to give voice to these important issues in a more meaningful way,” said Ryan Kadro, executive producer of “CBS This Morning,” in a prepared statement. In a separate statement, Amy Emmerich, chief content officer of Refinery29, cited an eagerness to “share our insights, bring new perspectives, and incite conversation around the topics that matter to this vital generation,” with the CBS News team.
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In the first installment of the series, slated to air today, CBS News Correspondent Bianna Golodryga talks with six men and women about how they see themselves and the way their generation is viewed by others. Golodryga and Emmerich will join Charlie Rose, Norah O’Donnell and Gayle King, the co-hosts of the morning program, to discuss the issues raised by the panelists.
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The second edition, slated to run Tuesday, is based on Refinery29’s “Money Diaries” franchise – a weekly first-person look into a millennial’s financial decision- making process. The segment features a panel of millennials opening up about their spending habits and money management issues. Lindsey Stanberry, work and money director at Refinery29, and CBS News Business Analyst Jill Schlesinger will join Rose, King and O’Donnell in the studio to discuss the specific financial choices and challenges facing the millennial generation.
The final installment, slated to air Wednesday, takes a closer look at Refinery29’s movement to champion body diversity. Refinery29 Co-Founder and Executive Creative Director Piera Gelardi and plus model Denise Bidot will examine the representation of plus women across media, retail and pop culture.