As Comedy Central Finally Solidifies Late Night, It’s Working on Resuscitating Its Ratings

South Park and Broad City premieres reflect new scheduling strategy

Join the experts at Mediaweek, October 29-30 in New York City. Stay ahead of the shifts impacting the media landscape and gain fresh strategies to drive platform growth. Save 20% on passes.

Two years ago, when Jon Stewart and Stephen Colbert departed Comedy Central within eight months of each other, it sent the network into a tailspin that it’s just beginning to recover from.

Kent Alterman, who took over as network president in May 2016, has been working to fill Comedy Central’s late-night hole and find a suitable companion to The Daily Show With Trevor Noah. On Sept. 25, he’ll launch The Opposition With Jordan Klepper, where the former Daily Show correspondent will

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in