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The 14 Best Hair-Thickening Shampoos for Men

Pump up the volume with these top-tier thickening shampoos from Hims, Kerastase, and more.

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No matter what kind of hair you have—or how much of it you have, for that matter—there's nothing wrong with looking as if you have a little bit more. There are plenty of styling products out there that help to give hair a fuller, thicker look, but did you know that the process can actually start in the shower? A thickening shampoo is the first step to achieving the luscious quaff of your dreams—and all you have to do is wash your hair.

Thickening shampoos work in a few different ways. Most contain ingredients like proteins, amino acids, biotin, keratin, and more that help plump the strands and make them look thicker and fuller (at least in the short term). Many of these ingredients do double duty by also helping to strengthen your hair and make it more resilient. Some shampoos also contain ingredients like saw palmetto that have been shown to help block DHT in the scalp. (That’s the hormone that contributes to male-pattern hair loss.) That’s great news if one of the reasons you want to make your hair look thicker is because you’re losing it. Keep in mind that shampoos with hair-growth (or at least loss-prevention) potential are not a substitute for other topical medications, but they can work well as part of a larger hair-loss treatment regimen.

No matter your reason for reaching for a thickening shampoo, there are a variety of options. We tried and tested as many as we could get our hands on, and called up a few experts for good measure, to find the very best available. So before you turn up the volume, consult this list.

Best Thickening Shampoo for Normal Hair

Hims Thick Fix Shampoo for Thinning Hair

Thick Fix Shampoo for Thinning Hair
$25 at AmazonShop at Walmart$13 at Macy's
Pros
  • Contains saw palmetto, which can help block DHT
  • Sulfate-free
  • Fresh scent
Cons
  • May be drying on textured hair

Many hair-thickening shampoos provide great results right away, but the volume you get doesn’t last forever. This shampoo, on the other hand, contains saw palmetto, a natural ingredient that has been shown to help block DHT, the hormone that contributes to male-pattern hair loss. That means not only does this offer immediate thickening effects like any good thickening shampoo, but it can also help curb further hair loss for better long-term results. Keep in mind that you need to let it sit on your scalp for a few minutes before rinsing to allow the ingredients to penetrate.

Hair TypeAll
Key IngredientsSaw palmetto, lactic acid
Size6.4 oz
Best Thickening Shampoo for Fine Hair

RevitaLash Thickening Shampoo Scalp Therapy Formula

Thickening Shampoo Scalp Therapy Formula
Pros
  • Can help address scalp issues
  • Sulfate-free
  • Hypoallergenic
Cons
  • Expensive

This thickening shampoo works in two ways to add volume to fine and thinning hair. First, it cleanses and balances the scalp, which helps to remove buildup and prime the way for optimal hair growth. Second, it contains phyto-extracts, as well as other hair-healthy ingredients like biotin, which help to plump and hydrate hair strands to create an immediate (but superficial) thickening effect.

Hair TypeFine
Key IngredientsPanthenol, biotin, phyto extracts
Size8.5 oz
Best Thickening Shampoo for Thinning Hair

Kerastase Densifique Densité Shampoo

Densifique Densité Shampoo
Pros
  • Increases shine
  • Gentle enough for fine hair
  • Large size
Cons
  • Expensive

A dermatologist and cofounder of Root Hair Institute, Natalie Kash, M.D., recommends this shampoo to her patients because it contains ingredients like hyaluronic acid, peptides, and ceramides that can “create a thickening effect,” while also cleansing the hair effectively yet gently. Plus, it gives hair a shiny, healthy appearance.

Hair TypeAll
Key IngredientsHyaluronic acid, ceramides, peptides
Size8.5 oz
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Best Luxury Thickening Shampoo

Patricks SH1 Daily Thickening Shampoo

SH1 Daily Thickening Shampoo
Pros
  • Delivers immediate and long-term results
  • Sulfate-free
  • Elevated scent
Cons
  • Expensive

Luxury shampoos hit different, and even though this one is also functional, what really stands out is the experience. The fragrance is elevated and luxurious, like a high-end spa or even a really good cologne, and the lather is rich. But it’s not just surface level. In the formula, you’ll find ingredients that help combat the first signs of hair loss as well as plump up hair to make it appear thicker and fuller.

Hair TypeFine to Normal
Key IngredientsProprietary “recovery compound”
Size6.8 oz
Best Budget Hair-Thickening Shampoo

OGX Thick & Full + Biotin & Collagen Volumizing Shampoo

Thick & Full + Biotin & Collagen Volumizing Shampoo
Now 25% Off
Pros
  • Sulfate-free
  • Large size
  • Can help strengthen hair
Cons
  • Fragrance is strong

Hardik Doshi, M.D., lead surgeon at Ample Hair Restoration Clinic in New York City, loves this inexpensive option for hair thickening because it has biotin and collagen in the formula, two ingredients that are “well-known for promoting hair volume and overall health.” There’s also wheat protein, which he says can help strengthen strands and reduce breakage, making thinner hair more resilient.

Hair TypeFine, thin
Key IngredientsVitamin B7, biotin, collagen, hydrolyzed wheat protein
Size13 oz
Best Repairing Thickening Shampoo

Mr. Smith Volumising Shampoo

Volumising Shampoo
Pros
  • Contains natural and plant-derived ingredients
  • Sulfate-free
  • Large size
Cons
  • Expensive

The Australian botanicals and essential oils in this formula, like cuaçu butter and neem seed oil, fortify and strengthen your hair, while mango butter, hemp seed, and marula oil help to smooth and repair damage, especially from dying or bleaching. On top of all that, “it really does help volumize hair,” says John Arsenault, a hairstylist and cofounder of Mott NYC. And on top of all that, the formula has UV protection.

Hair TypeAll
Key IngredientsCupuaçu butter, neem seed oil, myrrh oil, marula oil, hempseed oil, mango butter
Size9.3 oz
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Best DHT-Blocking Thickening Shampoo

Advanced Trichology HairStem DHT Blocker Hair Growth Shampoo

HairStem DHT Blocker Hair Growth Shampoo
Pros
  • Nourishes the scalp
  • Helps block DHT
  • Sulfate-free
Cons
  • Needs to be used for at least three months for hair-growth effects

This multifunctional shampoo can not only help make hair look thicker and fuller but actually help curb hair loss as well. It does this through several different pathways. First, it contains a mix of botanical ingredients and vitamins that help to volumize hair and nourish the scalp, promoting an overall healthier environment for hair to flourish. It also helps to block DHT, which is linked to male-pattern hair loss, and can help curb shedding and thinning for fuller locks in the long run.

Hair TypeThinning
Key IngredientsBiotin, saw palmetto, biotin, Vitamin K, Vitamin B5
Size10 oz
Best Lightweight Thickening Shampoo

Living Proof Full Shampoo

Full Shampoo
Pros
  • Updated formula delivers more volume
  • Sulfate-free
  • Multiple size options
Cons
  • Expensive

This super-lightweight, residue-free formula is powered by amaranth peptides to help plump up fine and thin hair and phyantriol to help protect your strands from potential damage, especially from things like hot tools. There’s also an amino acid complex that gently cleanses hair.

Hair TypeFine, thin
Key IngredientsAmino cleansing complex, amaranth peptides, phytantriol
Size8 oz, 24 oz, 32 oz
Best Salon Thickening Shampoo

Nexxus Diametress Volumizing Shampoo

Diametress Volumizing Shampoo
Now 26% Off
Pros
  • Specifically designed for fine and thin hair
  • Doesn't weigh down hair
  • Silicone-free
Cons
  • Expensive

This salon-favorite shampoo is a hit with Dr. Doshi because the protein-packed formula “strengthens and adds fullness” to your hair. It also uses gentle cleansing agents that won’t dry out your hair or scalp and vitamin B5 to nourish strands. The overall effect is more voluminous hair that’s lifted from the roots and looks clean and healthy, not weighed down by residue.

Hair TypeFine, thin
Key IngredientsGreen tea extract, concentrated elastin protein
Size13.5 oz
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Best-Smelling Thickening Shampoo

Hawthorne Thickening Shampoo

Thickening Shampoo
Pros
  • Strengthens hair
  • Fresh scent
  • Sulfate-free
Cons
  • May be drying on textured hair

The fresh kick of eucalyptus and mint in this shampoo’s scent instantly transforms your shower into a spa—and who doesn’t want that? The deep-cleansing formula contains rice protein and vitamin E, which help to strengthen hair from the inside while plumping up strands to help them appear fuller.

Hair TypeAll
Key IngredientsRice protein, Vitamin E, panthenol
Size8 oz
Best Custom Thickening Shampoo

Prose Custom Shampoo

Custom Shampoo
Pros
  • Customizable formula based on your personal needs
  • Subscription program available
  • Sulfate-free
Cons
  • Expensive

Dealing with thinning hair can be tricky because everyone has a unique scalp and hair, so finding a product that works may take some (frustrating) trial and error. That’s where a custom product like this comes in. A quick survey takes into account things like your hair characteristics, your lifestyle, and environmental factors like water and air quality to develop a formula customized just for you. You can even give the company feedback once you try it so the formula can be tweaked until it’s absolutely perfect.

Hair TypeAll
Key IngredientsVaries based on personal formula
Size8.5 oz
Best Natural Thickening Shampoo

Pura D'Or Hair Thinning Therapy Biotin Shampoo

Hair Thinning Therapy Biotin Shampoo
Pros
  • Made from natural ingredients
  • Contains botanicals that can help block DHT
  • Can also help strengthen hair
Cons
  • Needs to be left on for two minutes for full effect

This shampoo is packed with a ton of natural ingredients, all of which work together to give your hair and scalp what they need to prosper. There are DHT blockers like nettle extracts and saw palmetto, which work to potentially curb hair loss and shedding, as well as damage-reversing argan oil and tea tree oil, black cumin seed oil, and clary sage, which help to strengthen hair.

Hair TypeAll
Key IngredientsMeadowfoam oil, saw palmettol, apple stem cells, caffeine
Size16 oz
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Best Thickening Shampoo with Keratin

Virtue Flourish Shampoo for Thinning Hair

Flourish Shampoo for Thinning Hair
Pros
  • Strengthens hair
  • Nourishes and balances the scalp
  • Sulfate-free
Cons
  • Expensive

Keratin is an essential protein for hair production, and this shampoo has loads of it. It helps repair damage and nourish both your scalp and your hair, and it can strengthen hair and make it more resilient against future damage. That would make this shampoo great on its own, but it also contains peptides, hyaluronic acid, red algae extract, and more, all of which help to create the appearance of thicker hair.

Hair TypeThinning
Key IngredientsKeratin, red algae extract, peptides, larchwood extract, probiotic ferment
Size8 oz
Best Thickening Shampoo With Prebiotics

IGK Extra Love Volume & Thickening Shampoo

Extra Love Volume & Thickening Shampoo
Pros
  • Supports scalp health
  • Safe for chemically treated hair
  • Lightweight finish
Cons
  • Expensive

Yes, this lightweight shampoo deep-cleanses your scalp and hair without leaving them dry. (In fact, it leaves them feeling incredibly hydrated.) But what’s especially cool about it is that it contains prebiotics that help balance your scalp’s microbiome, promoting a better environment for your hair to grow—and that means healthier hair in the long run. And while it’s doing all that, it also makes your hair look fuller.

Hair TypeAll
Key IngredientsMicrobiome prebiotics, jeju water, biotin, panthenol
Size8 oz

How Do Hair-Thickening Shampoos Work?

shape, rectangle

Generally, thickening shampoos work in two different ways. Often there is a thickening agent like protein or something else that sticks to the hair and superficially makes it look thicker after you wash with the shampoo. Some will also (or instead) contain ingredients like vitamins or plant extracts that can nourish and balance the scalp and hair to improve their health and sometimes remove excess oil that can weigh down hair. (Astringent ingredients like tea tree oil are good for this.) Others can contain ingredients that block DHT and stimulate hair growth. Keep in mind that any hair-growth claims made on shampoo bottles are tricky because, while it’s a topical product, people tend to wash it off quickly. In order to achieve any hair growth or hair-loss prevention, you generally need to let it sit on your scalp for a few minutes before washing it off.

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What Ingredients to Look For in a Hair-Thickening Shampoo

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Not all ingredients will work for everyone, and how well something works for you depends on your scalp, hair type, and other factors, warns Dr. Kash. But there are plenty of ingredients out there that have been shown in studies to improve the quality of hair and make it appear thicker and fuller. Look for biotin, which can strengthen hair; caffeine, which can stimulate hair follicles and increase blood flow to the scalp; keratin, a protein essential to hair production; niacin, which can improve blood flow to the scalp; and saw palmetto, which can help block DHT production, which contributes to hair loss.

What Ingredients to Avoid in a Hair-Thickening Shampoo

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Generally, ingredients like sulfates (surfactants that can strip the hair of natural oils), silicones (which can build up on hair and weigh it down), and artificial fragrances (which can cause scalp irritation) should be avoided, not just in thickening shampoos but in all shampoos.

How to Pick a Hair-Thickening Shampoo

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The first thing you should consider is your scalp and hair type, recommends Dr. Kash. Harsh ingredients like alcohols and sulfates can dry out your hair and scalp, so if you already struggle with dryness, you should avoid them. Oily scalps, on the other hand, can tolerate deeper cleansing, and you should use them to help reduce oil that can weigh down hair and make it look thinner. The best thing to do is to choose a shampoo that’s been formulated for your hair type to take out some of the guesswork. Also consider how frequently you wash your hair. (If you wash often, choose a gentler shampoo that won’t strip your hair of its natural oils, for instance.) Finally, hair texture should be taken into account. Curly and textured hair requires more moisturizing than fine or thin hair, so pick a richer, more hydrating shampoo.

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Why Trust Us

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We’re not going to say something is great unless it’s actually great. Every product in Esquire’s roundups is carefully chosen by our grooming and e-commerce teams.

When it comes to skin care, you can rest assured that we’re hand-selecting products that we’ve personally tried, tested, and loved. Our grooming editor, Garrett Munce, along with the rest of the style team, has spent years lathering, massaging, rinsing, and test-driving hundreds (thousands!) of hair products, and we are confident that these are the best.

Every pick on this list (and our other lists) comes from these years of testing. We know that everyone’s skin is different, no two men are the same, and what works for you may not work for everyone. But if you’re looking for the right place to start, with advice from folks who care (possibly too much!) about this sort of stuff, this is the place to be.

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