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Let's get ready to rate!

It's almost time for our favorite part of the Big Game - rating commercials! Register as an Ad Meter panelist and rate every ad to help name the best Big Game ads of 2024! Ad rating opens on Wednesday, Feb. 7.

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You are now an official USA TODAY Ad Meter panelist. You'll take part in a tradition spanning more than three decades, rating the best commercials of the Big Game. We'll send you reminders to make sure you don't miss out. Remember, you'll need to rate ALL the ads by Sunday night for your votes to count, so be ready on game day!

The 5 lowest-rated Super Bowl LIV ads, according to Ad Meter

Not all ads can be the best. Sometimes, even great ideas don’t resonate with the audience, while others just fall short of delivering a memorable spot. As USA Today’s Ad Meter wraps up this years rankings, these were the lowest-rated commercials:

58. Squarespace: “Winona in Winona,” 4.40

59. Quibi: “Bank Heist,” 4.40

60. Bloomberg 2020 Campaign: “George,” 4.23

61. Pop-Tarts: “Fix the Pretzel,” 4.10

62. Trump 2020 Campaign: “Criminal Justice Reform,” 3.33

 

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