Crafting an intentionally inclusive marketing strategy
Inclusive marketing is not a box to check. Empowering our teams to make inclusive creative choices means integrating inclusive thinking from the beginning of the strategic process – and in every decision that follows.
Understand your audience
Bringing an inclusive mindset to identifying an audience, doing user research, and assessing a competitive landscape
Develop your plan
Setting inclusive marketing objectives and brand positioning
Build your brief
Designing an inclusive creative brief and media strategy
“When it comes to equity and inclusion, we are constantly learning, evolving and improving. These resources are a great way to incorporate the best practices we have today to make the work you do more relevant and accessible for everyone.”