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Building a StoryBrand: Clarify Your Message So Customers Will Listen Hardcover – Illustrated, October 10, 2017
Purchase options and add-ons
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.
The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.
In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:
- The seven universal story points all humans respond to;
- The real reason customers make purchases;
- How to simplify a brand message so people understand it; and
- How to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
- Print length240 pages
- LanguageEnglish
- PublisherHarperCollins Leadership
- Publication dateOctober 10, 2017
- Dimensions5.85 x 1.1 x 8.8 inches
- ISBN-100718033329
- ISBN-13978-0718033323
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the concepts relatively easy to grasp and the storytelling style powerful. They also describe the book as fun to read, digestible, and fun to understand. Readers say it provides a lot of value and is insightful.
AI-generated from the text of customer reviews
Customers find the book very insightful, practical, and the best marketing book they've ever read. They say it helps businesses create simple but powerful messages that instill confidence and create memorable mental pictures. Readers also say the author does an amazing job explaining the concept of stories.
"...It's a practical, insightful, and engaging guide that delivers on its promise. I highly recommend it and give it 5 out of 5 stars." Read more
"...Great suggestions, clear, and concise! Fantastic book!" Read more
"...Awesome 👍.Book is not long but is packed with good stuff...." Read more
"...it provides peace of mind that eliminates doubt and instills a sense of confidence in sharing the story behind the brand or business that leads to..." Read more
Customers find the concepts in the book relatively easy to grasp. They also appreciate the relatable examples and practical exercises that make it easy to apply the principles. Readers say the book is great for beginners or people looking to refocus. They say it provides clarity, engagement, and practicality. They mention that it organizes everything they already knew and that conciseness is difficult.
"...The author uses relatable examples and practical exercises, making it easy for readers to apply the principles to their own businesses...." Read more
"This is a fantastic strategy that is hard and simple and I think every website should do this. Great suggestions, clear, and concise! Fantastic book!" Read more
"I enjoyed this book. It was an easy read and had a specific process to develop a better brand story...." Read more
"...Clear and Consice." Read more
Customers find the information in the book incredibly helpful to create your story. They also say the author is a great storyteller and uses clear, understandable, and actionable ways that will help any business. Customers also like the high-level strategies and approach.
"...Miller outlines a powerful framework for creating a narrative that resonates with clients and prospects...." Read more
"This is a fantastic strategy that is hard and simple and I think every website should do this. Great suggestions, clear, and concise! Fantastic book!" Read more
"Storytelling is very important for people to learn how to communicate a message very clearly...." Read more
"...Miller's storytelling prowess keeps you hooked, while real-world examples and case studies illustrate the principles effectively...." Read more
Customers find the book provides a lot of value in an easy to understand method. They also say it's a simple repeating method to create revenue.
"...Again, great book! Worth every penny. My mind is blown and I'm not even on page 100! I’m getting back to it now, just wanted to make that point...." Read more
"...than a read so get ready to work your brain a lot, but it is so worth every second." Read more
"...Apparently not, as I've learned from this how-to book. Tremendous value has been realized just by taking the detailed steps detailed therein...." Read more
"...a lot of 'free' find your ideal client helps, but this is so worth the money, in comparison to paying hundreds of dollars for a 'masterclass' that..." Read more
Customers find the book fun, engaging, and easy to read. They also say it's a quick read with a thought-provoking concept. Customers also say the book is a must-read and refresher read.
"...reader and business owner to apply in a fundamental way that is easy to digest...." Read more
"Very interactive read that encourages you to take the principles to build your own story...." Read more
"...In this book Don teaches us how to be relevant, clear and engaging in how we communicate our messages in a way that is being heard...." Read more
"...The way he presents marketing is unique and engaging and effective. I bought a copy for my friend, and she, too, loves it." Read more
Customers find the book's branding advice useful and helpful for improving their business brands. They also say it's a wonderful guide for building a Story Brand that steps you through everything you should do.
"Great branding tips but expect some self-promo for Miller’s other work" Read more
"...life and you have simplified the process of writing a good and effective brand story." Read more
"I read this book very quickly. It outlines a common sense approach to branding...." Read more
"...book and already I've found it extremely useful and its helped me improve my business brand...." Read more
Reviews with images
![It’s my first book and it been keeping me very interested](https://cdn.statically.io/img/images-na.ssl-images-amazon.com/images/G/01/x-locale/common/transparent-pixel._V192234675_.gif)
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Top reviews
Top reviews from the United States
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What sets this book apart is its simplicity and effectiveness. Miller outlines a powerful framework for creating a narrative that resonates with clients and prospects. He emphasizes the importance of positioning the customer as the hero and the business as the guide, a shift in perspective that clarifies messaging and enhances engagement.
The author uses relatable examples and practical exercises, making it easy for readers to apply the principles to their own businesses. Whether you're a seasoned marketer or just starting, the StoryBrand method provides a clear path to articulate your brand's value in a way that captures attention and builds trust.
I particularly appreciated Miller's emphasis on empathy and understanding the customer's journey. His approach helps businesses cut through the noise and communicate their unique value proposition effectively.
Overall, "Building a StoryBrand" is a must-read for anyone looking to improve their business communication skills. It's a practical, insightful, and engaging guide that delivers on its promise. I highly recommend it and give it 5 out of 5 stars.
After every chapter, you have the opportunity to put your learning on paper.
The writing is done online via a free online tool provided by the author's company.
After every chapter, I made edits to my website, marketing materials, LinkedIn page, and other similar channels.
This means I made upwards of 10-20 revisions on materials! Well worth the time.
Read each chapter...do the work, learn, repeat. Clarity/Conciseness/Consistency is the beautiful result.
There's also a small to-do list for those gaps that need more work. Awesome 👍.
Book is not long but is packed with good stuff.
Most brands position themselves as the hero. Instead, this book shows us how to position the brand as an expert guide that helps the hero (the customer) to achieve their goals or solve their problem.
I recommend it.
I’ve only begun the book the day before yesterday, and today I found myself on pgs 75-77 with an example that made me put down the book and log into my Amazon account just so that I could leave a ‘review’ as there is an interesting dynamic at play here! Perhaps with my reading a little late, the Copyright 2017 (by Donald Miller), and as of today it is July of 2021 I have the gift of hindsight in being able to share my perspective on this particular example and perhaps pose an interesting point.
Under the heading ‘The Fatal Mistake’, which maybe ironic (again, I haven't finished the book yet!). In reference to the brand ‘Tidal’ the author states “Rapper Jay Z founded the company with a personal investment of a whopping $56 million [...],” and goes on to conclude that “Tidal existed to help the artist win the day, not customers [...].”
In spring of this year (2021) Jay-Z reportedly sold Tidal for $302 million which reportedly increased his net worth by 40%. This may or may not be true however it is worth noting in taking a look further at the example in the book!
Maybe The Artist is ‘The Customer’, The Industry is ‘The Villain’, Those Who Pay are ‘The Hero(es)’, and the brand (‘Tidal’) is ‘The Guide’. This would make sense as Jay-Z gave us ‘the blueprint’ and seems to me liberating, not fatal. It’s a win-win for the artist (who gets paid more their worth) and the customer (who would pay for any other streaming service, gets to be ‘The Hero’ who uses their coin to set the artist free from ‘The Villain’).
I’ve always respected Jay-Z as an artist and lyricist (he is not in my Top 3 Favorite Rappers Dead or Alive, but in my Top 5 depending on the day), however this example highlighted for me his magnificence as a storyteller and brilliance as a businessman. I just had somewhat of an ‘aha’ moment which truly opened my eyes as I’ve heard talk of this about him before and didn’t fully comprehend the skill involved (which this book has helped me be able to do).
Again, great book! Worth every penny. My mind is blown and I'm not even on page 100! I’m getting back to it now, just wanted to make that point. I highly recommend it to anyone who wants to improve their storytelling abilities, as it is an important, if not vital life skill for everyone, including those who are building a brand.
(THANK YOU!)
![Customer image](https://cdn.statically.io/img/images-na.ssl-images-amazon.com/images/G/01/x-locale/common/transparent-pixel._V192234675_.gif)
Reviewed in the United States on July 16, 2021
I’ve only begun the book the day before yesterday, and today I found myself on pgs 75-77 with an example that made me put down the book and log into my Amazon account just so that I could leave a ‘review’ as there is an interesting dynamic at play here! Perhaps with my reading a little late, the Copyright 2017 (by Donald Miller), and as of today it is July of 2021 I have the gift of hindsight in being able to share my perspective on this particular example and perhaps pose an interesting point.
Under the heading ‘The Fatal Mistake’, which maybe ironic (again, I haven't finished the book yet!). In reference to the brand ‘Tidal’ the author states “Rapper Jay Z founded the company with a personal investment of a whopping $56 million [...],” and goes on to conclude that “Tidal existed to help the artist win the day, not customers [...].”
In spring of this year (2021) Jay-Z reportedly sold Tidal for $302 million which reportedly increased his net worth by 40%. This may or may not be true however it is worth noting in taking a look further at the example in the book!
Maybe The Artist is ‘The Customer’, The Industry is ‘The Villain’, Those Who Pay are ‘The Hero(es)’, and the brand (‘Tidal’) is ‘The Guide’. This would make sense as Jay-Z gave us ‘the blueprint’ and seems to me liberating, not fatal. It’s a win-win for the artist (who gets paid more their worth) and the customer (who would pay for any other streaming service, gets to be ‘The Hero’ who uses their coin to set the artist free from ‘The Villain’).
I’ve always respected Jay-Z as an artist and lyricist (he is not in my Top 3 Favorite Rappers Dead or Alive, but in my Top 5 depending on the day), however this example highlighted for me his magnificence as a storyteller and brilliance as a businessman. I just had somewhat of an ‘aha’ moment which truly opened my eyes as I’ve heard talk of this about him before and didn’t fully comprehend the skill involved (which this book has helped me be able to do).
Again, great book! Worth every penny. My mind is blown and I'm not even on page 100! I’m getting back to it now, just wanted to make that point. I highly recommend it to anyone who wants to improve their storytelling abilities, as it is an important, if not vital life skill for everyone, including those who are building a brand.
(THANK YOU!)
![Customer image](https://cdn.statically.io/img/images-na.ssl-images-amazon.com/images/I/81KCI0p2-3L._SY88.jpg)
![Customer image](https://cdn.statically.io/img/images-na.ssl-images-amazon.com/images/I/81n8FKfNPQL._SY88.jpg)
![Customer image](https://cdn.statically.io/img/images-na.ssl-images-amazon.com/images/I/81vHzj6Cp7L._SY88.jpg)
Top reviews from other countries
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This book literally guides you through the process and explains very clearly what is meant by certain terms and how you can correlate that to your own business/product/brand. It’s very well written and any jargon used is explained and examples.
It’s made me understand marketing on a very different level and has taken away some of the overwhelm I’ve felt about it all. The story brand brainstormings’ have been an invaluable tool to help me reassess how to take my marketing forward.
Thank you!
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