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The NHL Has Embraced the NBA's Offseason Chaos, and It's Good for the League

Lyle Fitzsimmons@@fitzbitzX.com LogoFeatured Columnist IIIJuly 1, 2024

EDMONTON, CANADA - JUNE 21: A general view of fans celebrating after a goal during Game Six of the 2024 Stanley Cup Final between the Edmonton Oilers and the Florida Panthers at Rogers Place on June 21, 2024, in Edmonton, Alberta, Canada. (Photo by Andy Devlin/NHLI via Getty Images)
Andy Devlin/NHLI via Getty Images

It used to be so simple.

The NHL's claim on the calendar would start in October with a dozen or so (depending on the year) opening puck drops and end in May when the Stanley Cup was hoisted and skated in front of a rink full of delighted fans.

As for the four months in between: No ice, please.

It was easy to keep track of and provided a healthy respite. Still, the voluntary cessation of hockey activity simultaneously ceded the mainstream stage to other sports with more ambitious agendas.

The NFL only plays from September to February, but, thanks to heavy emphasis on its draft and free-agency processes, rarely spends a day away from the white-hot media spotlight.

WASHINGTON, DC - JUNE 29: (L-R) General manager Will Dawkins, Alex Sarr #12, Bub Carrington #17, and Kyshawn George #18 of the Washington Wizards address the media as the Washington Wizards introduce their 2024 draft picks at Union Station on June 29, 2024 in Washington, DC. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Scott Taetsch/Getty Images)
Scott Taetsch/Getty Images

The same goes for the NBA, which has gone from the irrelevance of having its championship series broadcast on tape delay as recently as the 1980s to becoming a similarly scaled year-round attention-grabber.

Its draft has become a source of prolonged pre-pick hand-wringing from an army of pop-up pundits and the opt-in/opt-out circus spawned by its free-agency frenzy is constant fodder for the ESPN ticker.

Is "The King" opting out? Are the Lakers in on Bronny? Will Paul George get a max deal somewhere?

It's chaotic. It's dramatic. And it's become required summer-school reading to maintain basketball literacy.

Meanwhile, for those who enjoy hockey on the important sports meter, it was finally time to copy a recipe that's worked elsewhere.

LAS VEGAS, NEVADA - JUNE 28: NHL Commissioner Gary Bettman speaks onstage before Utah Hockey Club make their sixth overall pick during the first round of the 2024 Upper Deck NHL Draft at Sphere on June 28, 2024 in Las Vegas, Nevada. (Photo by Dave Sandford/NHLI via Getty Images)
Dave Sandford/NHLI via Getty Images

Enter commissioner Gary Bettman, who was a high-ranking hoops executive before he came to the NHL, and others...and presto, we're talking about hockey by the pool.

The league's annual draft still isn't on the level of the others regarding buzz, but holding it at the newly opened and eminently Insta-worthy Sphere in Las Vegas was an easy hook for the hashtag crowd.

And now that organizations have wholly embraced the premise of working out blockbuster trades at the draft and tilling the ground for head-turning free-agent moves when the signing period begins days later, it's game on.

Nearly three dozen official deals were swung from Friday to Sunday, including two-time Cup winner Mikhail Sergachev and his $8.5 million cap hit heading from Tampa Bay to Utah for two players and two picks.

Hours later, the Lightning filled the chasm by acquiring the rights to imminent free agent Jake Guentzel from Carolina for a third-rounder and quickly taking him off the market with a seven-year, $63 million pact.

PITTSBURGH, PA - NOVEMBER 25:  Steven Stamkos #91 of the Tampa Bay Lightning handles the puck against Jake Guentzel #59 of the Pittsburgh Penguins at PPG Paints Arena on November 25, 2017 in Pittsburgh, Pennsylvania.  (Photo by Joe Sargent/NHLI via Getty Images)
Joe Sargent/NHLI via Getty Images

The Toronto Maple Leafs followed the same roadmap with coveted defenseman Chris Tanev, whose rights were plucked from Dallas for a player and a pick before he was locked down for six years at $4.5 million per.

Years ago, understanding save percentage and the icing rule was enough to prove hockey street cred.

Now, unless you are fluent in AAV and can recite the buyout process, too, you're meh at best and sus at worst.

The exodus of franchise face Steven Stamkos to Nashville on Monday is sure to inspire passionate chatter for the foreseeable future in Tampa, where he's been since taking NHL baby steps after the 2008 draft.

And his arrival to the Predators alongside fellow ex-champ Jonathan Marchessault (snagged from Vegas for $27.5 million over five years) might actually carve out a niche for offseason hockey talk in Tennessee.

Yes, that said hockey. Yes, that said Tennessee.

And yes, for anyone with any stake in the sport's long-term viability and visibility, that's welcome news.

Because if you get their attention, the game's enough.

EDMONTON, CANADA - DECEMBER 12: Connor McDavid #97 of the Edmonton Oilers takes a face-off against Connor Bedard #98 of the Chicago Blackhawks during the game at Rogers Place on December 12, 2023, in Edmonton, Alberta, Canada. (Photo by Andy Devlin/NHLI via Getty Images)
Andy Devlin/NHLI via Getty Images

The speed, skill and physicality on the ice are often intoxicating to newbies, and the flag for the younger generation is being carried by 20-somethings Connor McDavid and Auston Matthews with teens Connor Bedard and newly-drafted Macklin Celebrini in tow.

Twenty teams showed an attendance increase in 2023-24 over the previous season, led by an 11.7 percent boost by the Florida Panthers in a nontraditional metropolitan Miami market and a 9.7 percent uptick in Chicago for the Bedard-led Blackhawks.

That doesn't include outdoor games at baseball and football stadiums, which provide particularly compelling visuals and tailgating opportunities; or international games, which further project the NHL game beyond North America's borders.

And last but not least, Game 7 of the Stanley Cup Final averaged better than 7.5 million viewers from start to finish and included a 10.3 million peak in the closing minutes, the largest number in league history for a team outside of its Original Six.

So is it any wonder Bettman is smiling?

"The game has never been not only more competitive but more entertaining and more exciting," he told The Pat McAfee Show. "We've probably never been healthier as a sport."