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Apprentice in Wonderland: How Donald Trump and Mark Burnett Took America Through the Looking Glass Hardcover – June 18, 2024

by Ramin Setoodeh (Author)
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INSTANT NEW YORK TIMES BESTSELLER

From the editor in chief of Variety and author of the New York Times bestseller Ladies Who Punch, the never-fully-told, behind-the-scenes story of Donald Trump and The Apprentice, the long-running reality series that catapulted him to the White House.

Here for the first time is the definitive untold story of Donald Trump’s years as a reality TV star. Trump himself admits he might not have been president without The Apprentice. Now, just as he uncovered the chaos inside the daytime favorite The View in his bestselling Ladies Who Punch, Ramin Setoodeh chronicles Trump’s dramatic tenure as New York’s ultimate boss in the boardroom, a mirage created by Survivor producer Mark Burnett and NBC boss Jeff Zucker. With unprecedented access, including hours of interviews with Trump, his boardroom advisers George Ross and Carolyn Kepcher, Eric Trump, and some of the most memorable contestants, and writing with flair and authority, Setoodeh shares all the untold tales from this legendary show that has left its mark on popular culture, shaped the legend of its star, and ultimately changed American history.

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  1. Print length
    272 pages
  2. Language
    English
  3. Publisher
    Harper
  4. Publication date
    June 18, 2024
  5. Dimensions
    6 x 0.86 x 9 inches
  6. ISBN-10
    0063139901
  7. ISBN-13
    978-0063139909
  8. See all details
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From the Publisher

Apprentice 1
Apprentice 2
Apprentice 3

Editorial Reviews

Review

“[A] witty, dogged and often sobering analysis of the “Apprentice” franchise and Trump . . . . What’s fascinating here is how effectively Setoodeh demonstrates that Trump is still drunk on celebrity nostalgia . . . . In the end, Apprentice in Wonderland does the impossible: It makes me pity Donald Trump.” — Ron Charles, The Washington Post

“For his deeply reported and revealing look at the pivotal moment in the former President’s career, Setoodeh interviewed Trump six times between 2021 and 2023 and talked to a wide swathe of the industry professionals and celebrities all circling the show’s orbit.” — Rolling Stone

“The journalist who has interviewed Donald Trump more than any other since Trump left office isn’t Sean Hannity, Tucker Carlson, or that guy who’s dating Marjorie Taylor Greene. It’s Ramin Setoodeh . . . . What Setoodeh instantly found most remarkable was how obsessive Trump himself was about the show and how eager he was to talk about it: Setoodeh would end up doing six interviews with Trump about The Apprentice, interviews that typically went for hours with Trump watching and narrating old clips deep into the night.” — Will Leitch, New York Magazine

“[Ramin Setoodeh’s] new book explores the twisted alliances, nutty gambles, and reality TV distortions that—for better or much, much worse—brought Donald Trump roaring back into the public eye.” — Vanity Fair

“A new book about The Apprentice reveals how the 45th president was shaped by tawdry reality-TV culture.” — McKay Coppins, The Atlantic

“Apprentice in Wonderland, examines the reality TV rise of the man who went on to be 45th president and the cultural impact of the show—with plenty of celebrity anecdotes along the way.” — New York Post

About the Author

Ramin Setoodeh is Variety's co-editor in chief and the author of the New York Times bestselling book Ladies Who Punch: The Explosive Inside Story of "The View." In 2018, Setoodeh was named entertainment journalist of the year by the Los Angeles Press Club. He previously worked as a senior writer for Newsweek and the Daily Beast. He lives in New York. 

Product details

  • Publisher ‏ : ‎ Harper (June 18, 2024)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 0063139901
  • ISBN-13 ‏ : ‎ 978-0063139909
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 6 x 0.86 x 9 inches
  • Customer Reviews:

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Ramin Setoodeh

Ramin Setoodeh

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Customer reviews

4.1 out of 5 stars
4.1 out of 5
278 global ratings

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8 customers mention "Content"8 positive0 negative

Customers find the content interesting and insightful.

"This book is really interesting. I've read many books and stories about Trump and his cheating at golf, taxes, on his wives, you name it...." Read more

"...He observes Trump keenly and has a knack for capturing telling details." Read more

"...Ramin Setoodeh is a brilliant writer. Such inciteful passages with a rare look into what is really behind Trump's antics...." Read more

"...The author also gives great insight into the ex, and Solovey nailed the ex’s personality...." Read more

3 customers mention "Author"3 positive0 negative

Customers find the author brilliant.

"...insiders who obsessively follow the news in Variety—Setoodah is a good writer. He observes Trump keenly and has a knack for capturing telling details." Read more

"...I finished it in one night!! Ramin Setoodeh is a brilliant writer...." Read more

"THIS BOOK WAS A REAL EYE OPENER. GREAT AUTHOR. WELL WRITTEN. HARD TO PUT DOWN." Read more

Details. Details that build and strengthen meaning
5 out of 5 stars
Details. Details that build and strengthen meaning
We hear 'deranged' and the like to describe DJT, but this is the first book which captures what we see going back 20+ years and confirms it in DJT own words. Narcicist? You decide. Then decide if you want to be governed this way by those around him who know how to gain favor with him. Another reviewer panned and could not find value. I could not put down. I watched debate eith this as filter. The immense mistruths get him talked about. This book makes clear that is sole aim: being talked about. Attention.
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Top reviews from the United States

Christopher Adams
5.0 out of 5 stars Details. Details that build and strengthen meaning
Reviewed in the United States on June 30, 2024
Verified Purchase
We hear 'deranged' and the like to describe DJT, but this is the first book which captures what we see going back 20+ years and confirms it in DJT own words. Narcicist? You decide. Then decide if you want to be governed this way by those around him who know how to gain favor with him. Another reviewer panned and could not find value. I could not put down. I watched debate eith this as filter. The immense mistruths get him talked about. This book makes clear that is sole aim: being talked about. Attention.
Customer image
Christopher Adams
5.0 out of 5 stars Details. Details that build and strengthen meaning
Reviewed in the United States on June 30, 2024
We hear 'deranged' and the like to describe DJT, but this is the first book which captures what we see going back 20+ years and confirms it in DJT own words. Narcicist? You decide. Then decide if you want to be governed this way by those around him who know how to gain favor with him. Another reviewer panned and could not find value. I could not put down. I watched debate eith this as filter. The immense mistruths get him talked about. This book makes clear that is sole aim: being talked about. Attention.
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9 people found this helpful
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Fiona Webster
4.0 out of 5 stars surprisingly compelling, uneasily amusing
Reviewed in the United States on June 22, 2024
Verified Purchase
By grounding his portrayal of Trump in his role as a reality TV star, Setoodah nails something Trump's other chroniclers have missed: Trump is *still* a reality TV star—one who now, in summer of 2024, is angling to get renewed for another season.

With the exception of a few passages where he gets lost in the weeds of "splits" of money between this revenue stream vs. that one, who was running which network and why—topics only of interest to Hollywood insiders who obsessively follow the news in Variety—Setoodah is a good writer. He observes Trump keenly and has a knack for capturing telling details.
17 people found this helpful
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Short Southern Priest
3.0 out of 5 stars ok. kind of boring
Reviewed in the United States on June 27, 2024
Verified Purchase
Not sure how many times I can handle reading Trump self- congratulate without getting glassy eyed. The author seems a little bored with this guy. I know I am. Why did America hire a reality TV show host? Trump promised to go away if we fired him. We did. Why is he still here?
18 people found this helpful
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Sheri Joyce
5.0 out of 5 stars Getting real with a man who's anything but...
Reviewed in the United States on July 8, 2024
Verified Purchase
This book is really interesting. I've read many books and stories about Trump and his cheating at golf, taxes, on his wives, you name it. This was different. This author really gets to the heart of the fact that Trump is an empty shell of a human being, but I really appreciate this approach. It makes me realize there really is zero depth to this guy, and again, not the one who should be holding the nuclear codes.
6 people found this helpful
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Carole
5.0 out of 5 stars EXCELLENT BOOK
Reviewed in the United States on July 7, 2024
Verified Purchase
THIS BOOK WAS A REAL EYE OPENER. GREAT AUTHOR. WELL WRITTEN. HARD TO PUT DOWN.
One person found this helpful
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Denise J. Dube
4.0 out of 5 stars Interesting and insightful
Reviewed in the United States on June 26, 2024
Verified Purchase
Through Setoodeh we clearly see the fictional character Mark Burnett and his cohorts created on The Apprentice. Unfortunately, a great deal of American was watching and made that television character into the president, a role for which he was unsuited and unqualified. The book talks about the juxtaposition of the reality star versus the president. Ultimately, it’s clear Trump was more comfortable on the boardroom set. I hope others read this for a clearer view on what he held dear - and not so dear.
5 people found this helpful
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Ms Curiosity
5.0 out of 5 stars Funniest book ever!
Reviewed in the United States on June 22, 2024
Verified Purchase
Author did a great job exposing the grump. I laugh at all grump’s quotes, knowing every one of them is a lie. The author also gives great insight into the ex, and Solovey nailed the ex’s personality. Also, you get to know grump’s weak, frail persona and why he feels the need to retaliate by reflecting his weakness onto his enemies. This book is well worth the price and the read. Thank you, Ramin Setoodeh! You saw right through him!
I also like that on Kindle, I can highlight my favorite parts in ORANGE, to match the subject of the book.
45 people found this helpful
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Michele Allison
1.0 out of 5 stars TDS
Reviewed in the United States on July 5, 2024
Verified Purchase
I respect a difference of opinion, and understand one’s disapproval of Donald Trump’s personality. However, this author took every opportunity to spin comments and situations that underscores his derangement. I could have saved myself a few bucks and watched cable news for this type of propaganda.
One person found this helpful
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