TUBI APPOINTS MIKE BIDGOLI AS CHIEF PRODUCT & TECHNOLOGY OFFICER
SAN FRANCISCO, May 14, 2024 – Tubi (www.tubi.tv), Fox Corporation’s ad-supported streaming service, has announced the appointment of a new Chief Product and Technology Officer in Mike Bidgoli. Bidgoli, who will report to CEO Anjali Sud, will be responsible for leading the product and engineering teams overseeing the product experience and innovation strategy for Tubi, the free entertainment choice for the cordless generation. Bidgoli joins as the company reaches nearly 80 million monthly active users and scales share of total US TV view time growing 60% since Tubi debuted on the Nielsen Gauge report.
“In a crowded streaming market, Tubi has consistently stood for putting viewers and advertisers first, and we remain 100% committed to delivering an accessible, engaging experience for our fans and the brands who love them,” said Anjali Sud, Tubi CEO. “We’re excited to keep innovating in providing personalized viewing experiences with the world’s largest library of free movies and TV shows, and to enable our advertisers to more authentically connect with the cordless generation. Mike’s extensive experience is the perfect match for our ambitions, and we look forward to his impact in defining the next era of entertainment.”
Bidgoli is a seasoned product leader who has built leading viewer and advertiser experiences at Meta and Pinterest. He most recently served as Head of Product, New Monetization Experiences at Meta, where he was responsible for the company’s subscription strategy and ad products including Meta Verified. Prior to Meta, Mike spearheaded the development of Video Products at Facebook including Facebook Watch, Facebook Live, and other emerging bets. Under his leadership video reached a record 50% share of time spent on the Facebook app, and helped bolster the publisher and creator ecosystem. He also served as Ads Product Lead at Pinterest helping build up and scale the company’s advertising platform. He has expertly supported engineering teams and talent, fostering innovation and creative ideas with a focus on rigorous execution.
“I have had a front row seat to the rise of Tubi and the category creation of free advertising supported television over the years,” said Mike Bidgoli, incoming Tubi Chief Product and Technology Officer. “Tubi is uniquely positioned to continue to innovate in this space and expand the category, especially given its commitment to an industry-leading tech platform, content library and recommendation engine. I am extremely excited to fuel and accelerate this next chapter of the company’s evolution.”
Over the past few months, Tubi has released a new Originals programming slate targeted to Gen-Z audiences, featuring acclaimed series BOARDERS, BIG MOOD, and DEAD HOT. Most recently, Tubi announced its first in-house, live action series THE Z-SUITE starring and executive produced by Lauren Graham, and launched Stubios, the first fan-fueled content studio in streaming.
For more information about Tubi visit Tubi.tv.
About Tubi
Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world’s stories. The company engages diverse audiences through a personalized experience and the world’s largest content library of over 250,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.
