Comscore and Anzu partner to improve measurement of In-Game advertising: Comscore partners with Anzu to improve measurement of in-game advertising campaigns using Comscore Campaign Ratings (CCR).
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PPC Land is an independent daily publication focused on giving news about advertising and programmatic ads.
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https://ppc.land
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Updates
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AdInMo unveils Clickable In-Game Ads with New SDK: AdInMo releases new SDK allowing mobile game developers to integrate clickable ads without disrupting gameplay.
AdInMo unveils Clickable In-Game Ads with New SDK
ppc.land
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NielsenIQ expands on premise measurement for beverage alcohol brands: NielsenIQ expands its On Premise Measurement service to help beverage alcohol brands navigate a changing market with shifting consumer preferences.
NielsenIQ expands on premise measurement for beverage alcohol brands
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FYI: LinkedIn Games launch worldwide: Fun and networking or FOMO and pointless competition?
LinkedIn Games launch worldwide
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FYI: A guide for developers navigating the end of third-party cookies in Chrome: PSAT helps developers analyze and debug potential issues arising from the deprecation of third-party cookies in Chrome.
A guide for developers navigating the end of third-party cookies in Chrome
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ICYMI: Streaming Dominates TV Landscape: Nielsen Reports Record 40.3% Share in June: Nielsen's The Gauge reveals streaming's unprecedented 40.3% share of TV usage in June 2024, surpassing cable's previous record.
Streaming Dominates TV Landscape: Nielsen Reports Record 40.3% Share in June
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ICYMI: Eventbrite and TikTok partner to revolutionize Event Discovery and Promotion: Eventbrite and TikTok join forces to streamline event promotion, offering creators new tools to reach audiences and sell tickets directly through TikTok videos.
Eventbrite and TikTok partner to revolutionize Event Discovery and Promotion
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FYI: Google's AI Overviews: A boon for users, a challenge for websites: Google's AI Overviews provide quick answers directly in search results, but could challenge websites by pushing them down the search page.
Google's AI Overviews: A boon for users, a challenge for websites
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ICYMI: YouTube announces Text-to-Speech feature for Shorts, delays Custom Thumbnails: In a recent update for YouTube creators, YouTube announced the launch of text-to-speech for Shorts but delayed the availability of custom thumbnails until later.
YouTube announces Text-to-Speech feature for Shorts, delays Custom Thumbnails
ppc.land
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ICYMI: Understanding Google Analytics 4 BigQuery event ordering changes for Web Properties: New Fields Enhance Event Sequencing Analysis in BigQuery Exports.
Understanding Google Analytics 4 BigQuery event ordering changes for Web Properties
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