Kai Birras

fully agree and women clubs ought to become more autonomous and decouple from men's club financial performances. We need more business models with strong investors and long term strategic sponsors. The below examples are role models in modern female football set-ups.

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Well things are spicing up in the German sports market! DAZN are suing the DFL Deutsche Fußball Liga - their current major sports partner in the market, due to actions that they deem to be anti-competitive behaviour. From what I understand (in short): The Bundesliga wanted bank guarantees after DAZN placed the highest bid for the biggest share of live matches in the next rights cycle - beating out it's market competitors in Sky Deutschland GmbH by a reported €300m! DFL then asked for a bank guarantee for the deal in 24 hours following the bid - which wasn't outlined in the tender and DAZN were unable to turnaround in such short time. The DFL is saying that DAZN were behind on existing payments which caused them to put this clause forward. More details in the article but my conclusion is a simple one - having to take your commercial partners to court will rarely end well. https://lnkd.in/eAJU_QXM

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With EURO 2024 GmbH 🌍❤️⚽️ on its way everyone is waiting for the first kick-off of DFB vs Scottish Football Association 🥳🎉 but I am equally eager to discover new TV commercials. 📺✨ As we look back at the history of the UEFA European Championship, there were many iconic TV commercials that did not only stay in our minds but also helped the brands to reach their goals! 🎯📊 Here are some of the top commercials that truly made an impact: 1️⃣ Nike - "Take It to the Next Level" (EURO 2008) 🎬 Directed by Guy Ritchie, this ad took us on a thrilling first-person journey through a footballer's rise to stardom. 📈 Over 50 million views on YouTube! 🚀 2️⃣ Carlsberg Group - "Team Talk" (EURO 2012) 🏟️ Featuring legendary football figures like Sir Bobby Charlton and Peter Schmeichel, this ad gave fans an epic pre-match pep talk. 👀 Viewed by 20 million people in the first week! 💥 3️⃣ The Coca-Cola Company-Cola - "Where Will Happiness Strike Next?" (EURO 2016) 🎉 This heartwarming commercial showed how football brings people together from all walks of life. 🌐 Garnered 30 million views across social media platforms! 🌟 4️⃣ adidas - "Create the Answer" (EURO 2016) 🌟 Starring football stars like Paul Pogba and Mesut Özil, this ad inspired fans to create their own destiny. 📲 25 million views on YouTube and counting! 🏅 5️⃣ Volkswagen - "Jump on the Wagon" (EURO 2020) 🚗 Featuring a humorous take on fans’ dedication, this ad resonated deeply with the audience. 📊 Reached over 15 million viewers in just two weeks! 🤩 Which one is your favorite? Share your thoughts in the comments below! 👇🔥 #EUROs #Football #Commercials #Advertising #Nike #Carlsberg #CocaCola #Adidas #Volkswagen #FootballFans #Marketing #SportsMarketing

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🌍💧⚽🌱 UEFA EURO 2024 in unusual numbers❓ Here you go! Follow me this month to study the data that no one asked for but everyone can learn with. 📊⚽📈 🤔 What can the inspiring 5:1 victory of the German national team over Scotland in EURO opener really mean at the end of the day❓ The question is: how often does the winner of the first match go on to claim the ultimate glory? Let's dive into some 📊 historical highlights. 📆 1968: Italy triumphed in the opening match and eventually lifted the trophy. 📆 1984: France started strong with a first-match win and went on to become champions. 📆 2004: Greece surprised everyone by winning their first match against Portugal and ultimately the championship. Out of the many tournaments, these three instances show that the first-match winner has gone on to win the title. While it's not a guaranteed predictor of success, starting strong can certainly set the tone for a victorious campaign. Whether it's a fierce battle on the pitch or strategic plays off it, the beginning can often set the course for future triumphs. As we continue to watch and enjoy the beautiful game, these moments remind us that every match is a step towards potential greatness. 🌟⚽ Want to learn more stats for EURO 2024❓ Follw me during this tournament! Want to learn more about inspiring stats for EURO 2024❓ Fololw me during this tournament! #EUROHistory #Football #euro2024 #Soccer #UEFA #Championship #FirstMatch #HistoricalTrends #SportsTrivia #WinningStart #Champions #BeautifulGame 🏟️🏆

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America’s No.1 sport of Football readies for its opening funding round and entry into the Women’s Sports ecosystem with the X League, here are the drivers for its investment thesis: 🏈 The momentum building behind Women's sports has never been greater. NCAA Women's Tournament Championship drew 18 million viewers (more than mens, first-time in the history), WNBA (Women's National Basketball Association) is coming off a record ratings on ESPN + funding round / National Women's Soccer League (NWSL) hauls in record $250m 💰 media rights deals - the commercial opportunity for the X League is even greater because of Football's dominance in audience and economics. 🏈 A single IP driving the entire Women's category globally from youth to professional within America's No.1 sport of Football and its built-in audience of 200m (US) with cumulative annual revenues of $25B (NCAA Division I Football + NFL). 🏈 A single-entity business model that enables our media partners, corporate partners, and investors to take ownership of the global IP vs individual clubs. The single-entity model also enables for containing costs (salary cap) and greater efficiency (limited staffing locally - centralized out of league). 🏈 Network of over 3,500 global female athletes with unprecedented digital reach and influence. 🏈 As per NFHS, there are over 15,000+ girls currently playing Flag Football across 700 high schools. These thousands of current athletes and the millions that will follow them will seek out an aspirational destination league. 🏈 Women's Football being added to 2028 Summer Olympics accelerates X League's growth plans and global participation in the sport. 🏈 Netflix announced a $5B media rights deal with WWE; in this age of rapidly ascending LIVE sports rights set accelerate with Netflix's entry, the X League will be producing 350+ LIVE games year-round across its six (6) global leagues (US, UK, Germany, Mexico, Canada, and Australia) by 2032 in addition to multiple unscripted series, podcast network, short-form digital/social, and feature films. The X League will be a media company that operates a global sports IP. 🏈 Providing NFL broadcasters an opportunity to monetize their built-in NFL audiences outside of the NFL season. Football-focused corporate partners can now invest in growing the Women's game alongside the Men's game. The X League will be aligning with globally focused investors that bring strategic capital to the table, understanding that we will have a societal and commercial impact together.  It's truly #HerTurn 🚀

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🏆⚽️ UEFA EURO 2024 in unusual numbers❓ Here you go! Follow me this month to study the data that no one asked for but everyone can learn with. 📊⚽📈 Can you win EURO 2024 GmbH without a goal conceded❓ Not very likely but history shows that the winners very often managed to secure their spots by focusing on perfect defending. Clean sheets? 💥 This is the way to go! Here are some that have conceded the fewest goals in the history of the EURO. 🥇 Spain (2012) Goals Conceded: 1 ✅ Fun Fact: Spain's 2012 team, led by Vicente del Bosque, set a record by conceding only a single goal throughout the tournament. They clinched the title with a commanding 4-0 victory over Italy in the final. 🥇 Italy (2020) ⚽️🥅 Goals Conceded: 4 ✅ Fun Fact: Italy's 2020 team, under Roberto Mancini, showcased a solid defence, conceding just four goals on their way to winning the title in a thrilling penalty shootout against England. 🥇 Greece (2004) ⚽️🥅 Goals Conceded: 4 ✅ Fun Fact: The Greek team, considered underdogs, stunned the world by winning the EURO 2004. Their defensive masterclass, orchestrated by coach Otto Rehhagel, saw them concede just four goals, culminating in a historic 1-0 win over Portugal in the final. 🥇 Italy (1968) ⚽️🥅 Goals Conceded: 3 ✅ Fun Fact: Italy's 1968 triumph featured a rock-solid defence. The Azzurri conceded just three goals in the tournament, with their resolute backline playing a pivotal role in their success. 🥇 Portugal (2016) ⚽️🥅 Goals Conceded: 5 ✅ Fun Fact: Portugal's road to glory in EURO 2016 was marked by tactical discipline. They conceded five goals throughout the tournament and edged out France 1-0 in a dramatic final. 🥇 Netherlands (1988) ⚽️🥅 Goals Conceded: 3 ✅ Fun Fact: The Dutch team, led by Rinus Michels, was not just about attacking flair. Their solid defence conceded only three goals, helping them secure their first major tournament win. 🥇 Czechoslovakia (1976) ⚽️🥅 Goals Conceded: 4 ✅ Fun Fact: Czechoslovakia's defence was key to its success in 1976. They conceded just four goals, with their legendary penalty shootout win against West Germany in the final. These teams have shown that while offence wins games, defence wins championships! 🏆🚫⚽️ Want to learn more about inspiring stats for EURO 2024❓ Follow me during this tournament and visit 👉 Legia Training Center to discover the world of football data studies and innovation! #EURO2024 #FootballStats #EUROHistory #SoccerLegends #UEFA #FootballFans ##SoccerAnalysis #EUROFinals

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Check24 went viral at Euro 2024 and isn't even an official sponsor. Without spending a penny on fees to the DFB or UEFA, Check24 found its own way to participate in the tournament. However, what they didn’t spend in fees they did spend in production. 👕 Their campaign is the biggest the German price comparison platform has ever engaged in. The cost? €100M which includes production, logistics and shipping. 🤯 So what did they do? Brands like Adidas and Nike spend hundreds of millions of euros each year In exchange for the companies logos to appear on the shirts They pay this to increase their brand recognition, improve their image and win over new customers. That’s because football is a massive money machine, generating billions in profits. And the money making starts with team shirts, which are a lucrative source of income. Check24 decided to flip the sponsorship model on its head. They gave shirts away for FREE. Anyone who wanted a shirt simply had to sign up online. Name, address, email and telephone number. After that, they could get a shirt in whatever size they desired. There was so much traction they had to end the giveaway after it hit about 5 million orders. But what did they get out of it? Well, Everyone in Germany is now talking about the company, and its app has been the most downloaded in the country for weeks. Not only that, Check24 has gathered plenty of personal data. Now the company can either use that data itself, or sell it on to other companies. Since shirts are thought of as the main article that fans outfit themselves with during a tournament. It was a smart move from the company to help them compete. Big success 💪 P.S. Follow me (Chris Swadling) for more sports business content! #sports #sportsbiz #sponsorships #linkedinsports

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🎯Shaping the Future of Sports at Spielmacher Conference 2024! We've outlined the content framework for the upcoming Spielmacher Conference in Cologne on October 17th. Our focus will be on three key pillars: 🤖 Digitalization & Technology 📣 Marketing & Sponsoring 📱 Content & Media Moreover, #sustainability and #diversity will play a pivotal role throughout our discussions and sessions. Stay tuned to our socials in the coming weeks for detailed updates on the program, content and speakers. Interested in contributing? Reach out to us and take part in creating an unforgettable conference experience! #SpielmacherConference #Digitalization #Technology #Marketing #Sponsoring #Content #Media #Sustainability #Diversity #SportsIndustry

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#euro2024 amazing content but what quality? A great article from SportsPro Media on the state of #broadcast of one of the biggest sporting events in Europe and the world. "The 2000s was a decade of significant change, witnessing the mainstream adoption of digital transmission, LCD screens and high definition (HD) picture quality – advances which were clear generational shifts to the general public. The next big thing was 4K ultra-high definition (UHD). Trials were held at the 2014 Fifa World Cup in Brazil, with Russia 2018 the first time a feed was made available to broadcasters. "By the time Euro 2020 came around in 2021, several #broadcasters, such as Sky Sports and TNT Sports, were routinely producing live domestic games in the format, and there was strong uptake at Qatar 2022....However, there doesn’t appear to be a major technical advance to rally around. And, if anything, the industry has gone backwards. The Uefa Champions League final, which has been broadcast in UHD since the 2015 edition, and Euro 2024 won’t be available in the highest possible quality. It’s a remarkable development in a technological arms race that has seen live events already broadcast in 8K." The market has a problem. Users want better quality, but there is not enough financial incentive to mainstream #4kuhd "Producing live 4K content is expensive. It necessitates new camera and production equipment, upgrades to outside broadcast (OB) trucks and adds distribution costs. Although there have been significant improvements, latency is still an issue, and viewers don’t just need a compatible television set but also sufficient connectivity if they are watching over a streaming platform." Where does the revenue come from? #Paytv has pioneered UHD, but they make users pay for it, and its shut off from the general public and also those who don't have #connectedtv for #streaming. Who else can do it? For big sporting events, it's a great opportunity to showcase this content. It falls to #publicservicebroadcasters to take it to the mainstream. It happened with the last Euros in 2021, where BBC had a UHD feed. However, the latency was terrible. With constant improvements in technology, there's always the opportunity to try again. However, with budget constraints on the #psbs there's less appetite to take the risk and put out high quality broadcast when there is little return and lots of costs. For advertisers, will they pay more for adverts to appear in UHD? FIFA is making requirements for payment for broadcast higher quality, adding to the cost. What will be the future of UHD? When will it finally go mainstream? Do consumers need to pay? And how can that happen? #tvindustry #television #broadcastmedia #broadcasting #livesports

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👏 Tipico Group has appointed Axel Hefer as its new CEO. 💼 Hefer succeeds Joachim Baca, who will serve as chairman of Tipico's board. 🌟 Hefer stated that Tipico has evolved into the market and technology leader in #German #sportsbetting. 💼 Hefer joined Tipico as COO in November 2023, focusing on optimising structures and processes. Read more about Tipico's leadership change. Link in comments 👇 #tipico #germany #leadership #career

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German professional football remains an absolute magnet for spectators, with more than 20m people continuing to follow their clubs avidly, regardless of league affiliation: the #Bundesliga has consistently been the football league with the highest attendance, while the #Bundesliga2 also outranks many of Europe's top divisions In addition to the attractive and safe football experience in the stadiums, moderate ticket prices compared to the rest of Europe also contribute to this. These figures are a strong signal for our leagues, which further increases the anticipation for the coming season. #Bundesliga remains Football As It's Meant To Be.

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My writing...NEW: Spieltach! No media rights deal for the Bundesliga, so what now? A podcast with David Hellier of Bloomberg, and Mark Meehan, financial consultant, and member of the advisory board CHELSEA FC PLC: Episode 69 of the 'Dortmund Fan Club London Podcast' is a look at investments into football clubs. What impact will the members and fans rejection of the DFL Deutsche Fußball Liga's proposed sale of a stake in media rights have on the Bundesliga's 50+1 model of corporate governance? Our guests are David Hellier, a journalist at Bloomberg,.who leads the channels coverage of sport and football business. The second guest is Mark Meehan, a financial consultant, author of the book: 'Blue Tomorrow' on the Ken Bates era at Chelsea FC (1982-2003), and a member of the club's advisory trust. Football clubs are increasingly coming under the control of investment funds, including state-backed funds, and football has long been a desirable cash-generating, if not always profitable, asset. In the 22/23 season, investors increased their stakes in German clubs, including 'Bolt investment holdings' into FC Augsburg, Pacific Media into 1. FC Kaiserslautern, and 777 Partners investment into Hertha Berlin. The stake of fans in the way the clubs are governed, in particular in England, has been reduced significantly in recent years, so what insights can be gained from the German fans lead in forcing a rejection of the TV media rights deal? How is the investment by funds, including venture capital funds and multi-club owners changing the wider football landscape?   In which way does the English club ownership model contrast with the 50+1 model of membership in Germany? Is 50+1 a model for the game? What does the record £6.7bn Premier League media deal with Sky and TNT mean for the competition like the Bundesliga? What has been the Premier League's contrasting financial fortunes with those of Bundesliga clubs been since the pandemic? Plus; What is the fan experience of being a member in a Bundesliga club i.e BVB? Click below: https://lnkd.in/eiRfA4rW #benmcfadyean #borussiadortmund #bundesliga #germany #premierleague #footballfinance #corporategovernance #research #journalism

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Breaking down the Sports Media Evolution 🎥 At LaSource we are serious about bringing stakeholders together and move forward in this changing industry. That's why it was great to discuss these various expert perspectives on the sports media industry. 🙏Leonard Soler Batet Hans Gabbe Tom Evens and Sébastien Audoux 📖 read the full interview on our website 👇 ☕ want to discuss media strategies? ✉️ #sportsmedia #mediarights

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Red Bull first got into football club ownership in 2005 with the acquisition of Austrian side RB Salzburg. Since then, they have invested in numerous sports and grown a multi-club football model which includes New York Red Bulls in the US, RB Bragantino in Brazil, and RB Leipzig from Germany. The Red Bull approach initially followed a stringent criteria and took a spin on traditional sponsorship in football, only acquiring clubs with potential for a re-brand and shared ethos. However, since the passing of its original founder in 2022, the group’s strategy shifted as the product of an overhauled management - and you could also say - today’s leveraged opportunities in sport This has led to Red Bull’s most recent deal for a minority stake in Leeds United with the club’s brand and current setup being recognised by the group as having ‘global potential’. Championship clubs offer investors accessible entry points into the Premier League with a minimum £140m gained on promotion, or £300m if relegation is avoided in the first season - not adjusted for any appreciation over coming seasons. If played right, it seems that English football may be the one that gives you wiings… 🪽

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This is such a great story 🤩 Leveraging the power of AI will make the difference between the best in the world and the ‘also rans’ - in every field

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𝗥𝗲𝗰𝗼𝗿𝗱 𝗮𝘁𝘁𝗲𝗻𝗱𝗮𝗻𝗰𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 𝗳𝗼𝗿 𝗕𝘂𝗻𝗱𝗲𝘀𝗹𝗶𝗴𝗮 𝟮, 𝗯𝘂𝘁 𝘁𝗵𝗲𝗿𝗲’𝘀 𝗮 𝘁𝘄𝗶𝘀𝘁... Bundesliga 2 kicked off its 50th season last weekend with mostly packed stadiums, highlighted by a sold-out match between Köln and Hamburg. Other stadiums, including those in Berlin (48,591 distributed tickets) and Gelsenkirchen (60,534), also saw high attendance. Consequently, roughly 83 percent of all available tickets were distributed to fans, similar to last season's average. For those who follow my LinkedIn posts, this evidently strong interest in Bundesliga 2 should come as no surprise. The league attracted more fans than France's Ligue 1 last season, and this year, I anticipate ticket managers will distribute over 9 million tickets. This could theoretically position Bundesliga 2 to surpass Italy’s Serie A in attendance, though this remains a long shot. 𝗦𝗲𝗮𝘀𝗼𝗻 𝘁𝗶𝗰𝗸𝗲𝘁𝘀 𝗮𝗿𝗲 𝗯𝗼𝗼𝗺𝗶𝗻𝗴 A significant portion of these tickets are season passes, which are in high demand. According to Kicker, 13 out of 18 Bundesliga 2 clubs sold more season tickets than last season, while four maintained last season’s numbers. Only Darmstadt saw a decline, though the relegated club still distributed about 13,000 tickets, which translates into the largest percentage considering the club's relatively small capacity. Overall, the 18 clubs issued approximately 294,000 season tickets. Before the first match day, the ticket count was already around 5 million, representing about 51% of the available home (team) capacity. This excludes matchday tickets, which last year accounted for roughly half of all tickets. For context, these 5 million tickets are only slightly fewer than the approximately 5.4 million distributed in the 2014-15 and 2017-18 seasons. 𝗙𝗼𝗿 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀, 𝘀𝗲𝗮𝘀𝗼𝗻 𝘁𝗶𝗰𝗸𝗲𝘁𝘀 𝗰𝗼𝗺𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗵𝗲𝗳𝘁𝘆 𝗽𝗿𝗶𝗰𝗲 𝘁𝗮𝗴, 𝘁𝗼𝗼 However, the distribution of season tickets presents challenges. Season ticket holders typically miss three to four matches per season and tend to arrive later. Additionally, season tickets come with significant discounts, leading to smaller profit margins. 𝗦𝗲𝗮𝘀𝗼𝗻 𝘁𝗶𝗰𝗸𝗲𝘁 𝘀𝗮𝗹𝗲𝘀 𝗮𝗿𝗲 𝗮𝗻 𝗶𝗺𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗶𝗻𝗱𝗶𝗰𝗮𝘁𝗼𝗿 𝗼𝗳 𝗱𝗲𝗺𝗮𝗻𝗱 Given these factors, one might question why clubs are issuing so many season tickets, especially if the demand for seats is that high. Perhaps the demand isn't as high as it seems. Survey research suggests that a primary motivation for purchasing a season ticket is not necessarily to attend every match or to receive a discount but to support the team financially and feel involved. Therefore, attendance demand, as indicated by season ticket sales, may be overestimated. Ticket executives likely recognize this and prefer the secure income from season tickets over the potentially higher but less certain margins from matchday tickets. As we'll likely see in the next weeks, this tendency is stronger in Bundesliga, though.

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