Latest in measurement

Veteran entertainment exec Peter Liguori has taken the reins of ad tech firm VideoAmp as executive chairman amid the layoffs of 20% of its workforce in a restructuring. Liguori, who had already been serving as a board member at VideoAmp, was previously CEO of Tribune Media and also held senior exec…

TV analytics firm 605 has been acquired by ad measurement company iSpot, the company’s fourth acquisition in five years and its largest to date. Kristin Dolan, who founded 605, became CEO of AMC Networks earlier this year. The Dolan family controls the shares of AMC Networks and the Madison Square…

AMC Networks said it plans to add a cheaper, ad-supported subscription tier of flagship streaming service AMC+ later this year. While the pricing and launch date of the service are being kept under wraps, the company is including it as part of its 2023-24 upfront sales process. AMC Networks, which…

Data and measurement firm Samba TV is offloading its media sales business to UK firm MiQ in order to clarify its strategic focus at a time when Nielsen’s struggles have opened the door to new competitors. The companies have reached a multi-year commercial partnership, which will see them continue to…

Nielsen and Amazon have reached a landmark deal for measuring the viewership of Thursday Night Football, which begins an unprecedented run next month as a streaming exclusive on Prime Video. Beginning next month, pregame, in-game and postgame elements of the broadcast will count toward the rating, both on Prime Video…

ISpot.tv, a leading challenger to Nielsen for supremacy in the increasingly fraught TV and streaming ratings business, has received a $325 million investment from Goldman Sachs. Since its founding in 2012, iSpot has raised $58 million. In announcing the new influx of money, the company said it is generating more than…

UPDATED with closing price. Nielsen stock closed up 30.5% to end the trading day at a seven-month high after after a report the measurement firm is in advanced talks to be acquired in a $15 billion deal. After rising more than 40% at one point, shares finished at $22.85, their highest level since August 2021. In its…

Innovid and TVSquared, two companies focused on measuring linear TV and streaming, are merging in a $160 million deal aimed at providing a larger-scale alternative to Nielsen. Innovid, whose shares trade on the New York Stock Exchange, is a connected TV advertising delivery and measurement platform. TVSquared is a…

As it continues to seek alternatives to Nielsen, the dominant TV ratings firm whose methodology has come under fierce industry criticism, NBCUniversal has signed a landmark deal with iSpot.tv. The firm will be added to NBCU’s roster as an official measurement provider, in addition to Nielsen. The “test-and-learn&#8221…

Comscore has launched Comscore Everywhere, a new suite of measurement tools designed to provide a comprehensive view across streaming, linear and digital. The product is a pre-emptive strike against Nielsen’s forthcoming Nielsen One launch, which is expected by the end of this year. Nielsen remains the market leader…

Numbers, those longtime pillars of the entertainment business, determiners of pay scale and quantifiers of the hot and the not, are vanishing from public view. Streaming's inexorable takeover of the industry has altered the once-straightforward process of measuring the performance of TV programs and movies. Of course…

Nielsen has informed its clients of an “error” in its measurement of out-of-home viewing of sports and other live TV programming, with the issues dating back to September 2020. The out-of-home segment has gained importance as screens have proliferated and cord-cutting continues. Covid shut down bars, restaurants and…