DIGIDAY+ MEMBER EXCLUSIVES
Companies seem determined to make everything a retail media network. How did we get here?
Brands are leveraging retail media to push the boundaries of where and how we can shop. How did we get here?
A look at Google's latest cookie extension
Media
Jamila Robinson explains why Bon Appétit is getting into sports, relationships and subscription boxes
On the latest episode of the Digiday Podcast, Robinson talks about the new Sports issue of Bon Appétit, hitting newsstands today.
WTF is the difference between ID bridging and ID spoofing?
ID bridging, and its darker form ID spoofing, are casting a longer shadow in the programmatic market.
Media Briefing: How the digital publishing industry has fared so far in 2024
Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potential
The 2024 Olympic Games are right around the corner, the upfront market is picking up steam and, along with these developments, advertisers are solidifying their plans for TV and streaming spend. In other words, TV advertising is ramping up.
DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech
The fashion brand is using generative AI to script and storyboard influencer content.
Bad hiring practices are harming employer brands, shrinking talent pools
On Glassdoor and Indeed, job seekers who had poor hiring experiences are dropping “Yelp-like feedback” about certain companies.
Future of TV
Future of TV Briefing: How the future of TV has shaken out so far in 2024
This week’s Future of TV Briefing recaps the top stories from the first six months of 2024.
VidCon’s Gen Z attendees speak out on YouTube, TikTok, Instagram, ads & AI
At this year’s VidCon, more than a dozen Gen Z attendees weighed in on the video apps they most and least like to watch, the ads they’re served and creators’ use of generative AI tools.
Future of TV Briefing: Why digital advertisers need bridge metrics for streaming
This week’s Future of TV Briefing looks at why performance-minded, digital-leaning advertisers need help crossing over as traditional TV metrics subsume streaming.
Media Buying
IntentIQ’s post-cookie alternative ID test shows promise
IntentIQ used an approach that blended cookie-based and cookie-less solutions in a partnership with independent full-service agency Involved Media for a campaign executed for an education client.
How to prepare for Gen Alpha: Invest in YouTube, gaming and learning
Agencies and brands continue to study Gen Alpha’s distinction from Gen Z as they prepare to adapt their marketing tactics and strategies to court this even-younger generation.
Media Buying Briefing: Publicis Media’s Jessica Berger on AI and innovation
Berger, senior vp of innovation for Publicis Media, finds testing new technologies is often about building off of existing trends – and being able to embrace rapid testing.
Podcasts
Research
Bea Dixon is founder of feminine hygiene brand The Honey Pot and credits its growth to a culture that prioritizes well-being over the grind.
Bea Dixon is founder of feminine hygiene brand The Honey Pot and credits its growth to a culture that prioritizes well-being over the grind.
“I wanted to offer small-batch pieces that are truly special and almost become collectible,” Todd Snyder told Glossy. “We’ve always worked with the best mills, whether it’s been in Italy, Japan or America. But it was important to me to create a premium offering that was the best of the best.”
“I wanted to offer small-batch pieces that are truly special and almost become collectible,” Todd Snyder told Glossy. “We’ve always worked with the best mills, whether it’s been in Italy, Japan or America. But it was important to me to create a premium offering that was the best of the best.”
This week’s Modern Retail Rundown features Athletic Brewing receiving more private equity cash, Nike brings a veteran out of retirement to restart wholesale and Costco’s membership goes up.
This week’s Modern Retail Rundown features Athletic Brewing receiving more private equity cash, Nike brings a veteran out of retirement to restart wholesale and Costco’s membership goes up.