Digiday Media Buying Summit

This session explores the crucial roles of both talent and technology in building a thriving presence within the creator economy. We’ll delve into how creators use their skills and personalities to build a following and how the right technology stack can fuel their success.

The panel will discuss how agency executives seek a diverse staff to ensure a plurality of thought and opinion and how they ensure diversity of investment, tactics, and action.

The media landscape is changing rapidly, fueled by innovation and driven by an ever-increasing focus on privacy and ethical practices. In this session, we’ll explore the critical intersection of responsible media, privacy, and regulations.

The Chief Marketing Officer role has undergone a dramatic shift in recent years. No longer solely focused on brand storytelling and messaging, today’s CMO is a tech-savvy leader who must navigate a complex landscape of digital tools, data analytics, and emerging technologies. In this session, we’ll get an agency’s perspective on the increasingly complicated role of CMO.

By invitation only

Round 1!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap day one of the summit. Open to all.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.

Gone are the days of intrusive, cookie-based advertising. Today, consumers demand both value and privacy. In this session, we’ll unveil how one brand and its agency partners deliver impactful marketing campaigns that respect customer privacy.

This session goes beyond traditional “guaranteed media buys” that often limit diversity. We’ll explore innovative strategies for diversifying media investments, such as supporting minority-owned media outlets and partnering with diverse creators.

Principal-based media buying is the new hot topic, with agency-holding companies touting its benefits. But is it the silver bullet everyone’s claiming? This session will dissect the pros and cons of this approach. What is principal-based media buying? How does it differ from traditional commission-based models?

Unlock the secrets to building a thriving presence within the creator economy. Explore how creators leverage their talent, personality, and the right technology stack to build followings and drive engagement. Learn how to integrate these creators into your media buys for an authentic and impactful approach.

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

We’ll devise solutions to some key challenges discussed on Day 1.

Sandboxes:

10:45 – TBD

11:00 – TBD

11:15 – TBD

Use this time to get fresh air, catch up on emails, or take a quick nap. We’ll see you back at the conference at 5:30 pm.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap up day two of the summit. Open to all.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.

Unlock the secrets to building a thriving presence within the creator economy. Explore how creators leverage their talent, personality, and the right technology stack to build followings and drive engagement. Learn how to integrate these creators into your media buys for an authentic and impactful approach.

Discover the latest connected TV (CTV) trends and how it can enhance your media plans. Explore audience targeting strategies and measurement techniques to maximize your CTV ROI.

In this session, you’ll hear from one of the biggest retail media networks and their agency as they discuss the growing importance of retail media and how to leverage it for your brand. Learn how to partner with retailers to reach consumers at the point-of-purchase to drive sales.

Explore the world of automated buying and how it can streamline your workflow and optimize your campaigns. Gain insights into the latest bidding strategies and attribution models to maximize your media spend.

Hear a summary and key takeaways from 3 days of content.