![](https://cdn.statically.io/img/digiday.com/wp-content/uploads/sites/3/2024/06/cannes-in-out-2024.jpg?w=1030&h=579&crop=1)
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
In
Brands mum on social issues
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Brands taking a stand
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Brand apologies for marketing gaffes
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Ignoring backlash until it dies down
![](https://cdn.statically.io/img/digiday.com/wp-content/uploads/sites/3/2024/06/CANNES_AI-draw.jpg?w=1024)
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Fear of AI
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Acting knowledgeable about AI
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AI chatbots
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Conversational marketing
![](https://cdn.statically.io/img/digiday.com/wp-content/uploads/sites/3/2024/06/CANNES_social.jpg?w=1024)
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X talking up video
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X talking up brand safety
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Talking about how screwed TikTok is
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Talking about how screwed X is
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The cynicism that Google is months away from killing third-party cookies
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The realization that Google is months away from killing third-party cookies
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Rumors that Apple wants to upend advertising
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Rumors that Apple will launch a DSP
![](https://cdn.statically.io/img/digiday.com/wp-content/uploads/sites/3/2024/06/CANNES_rose-cheers.jpg?w=1024)
In
What diversity commitments?
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Branding cocktail celebrations as celebrations of diversity, equity and inclusion
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Culture jacking
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Purpose-driven campaigns
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All eyes on the MediaLink party after Michael Kassen and UTA skirmish
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Hollywood and adland moving closer together
In
ESG FTL
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ESG FTW
![](https://cdn.statically.io/img/digiday.com/wp-content/uploads/sites/3/2024/06/CANNES_handshake.jpg?w=1024)
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Streaming bundles AKA reinvention of cable
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Endless new streamers
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Financial media networks
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Retail media networks
In
B2B marketing like B2C
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B2B marketing not being part of the conversation
In
Athletes as brands
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Hollywood celebs
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Does anime’s presence at the Paris Olympics signal the end of the jock-nerd divide?
At this year’s Olympics, the anime references have gone into overdrive, and they are primarily coming from the athletes themselves.
![](https://cdn.statically.io/img/digiday.com/wp-content/uploads/sites/3/2023/05/ooh-car-ad-digiday.jpg?w=439&h=277&crop=1)
Uber’s $1 billion ad business expected to remain untouched amidst Google’s third-party cookie fallout
Google’s left turn on its third-party deprecation plan, now leaving users to decide if they want to be tracked, isn’t expected to make Uber take its foot off the gas anytime soon.
![](https://cdn.statically.io/img/digiday.com/wp-content/uploads/sites/3/2023/07/Digiday_Elon-Musk-X3-1.jpg?w=439&h=277&crop=1)
Elon Musk’s lawsuit shatters GARM, revealing industry’s fracture and fear
Neither the World Federation of Advertisers, the ANA, WPP, Unilever, Mars, Orsted and more have yet to comment publicly on what many observers believe is a worrying turn of events — and they’re right in the thick of it.