Media Buying
![](https://cdn.statically.io/img/digiday.com/wp-content/uploads/sites/3/2024/02/knit-money-digiday.jpg?w=555&h=350&crop=1)
Why media agencies are developing finance-based marketing and business intelligence expertise
With greater economic pressures and competition from consultancies, media agencies are expanding their arsenals with financial and business intelligence for clients.
July 10, 2024