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Dailymotion

Features

Bidder Code dailymotion Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 573
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support check with bidder Demand Chain Support check with bidder
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support no
Privacy Sandbox check with bidder

Registration

To use the adapter with any non-test request, you first need to ask an API key from Dailymotion. Please contact us through DailymotionPrebid.js@dailymotion.com .

This API key will ensure proper identification of your inventory and allow you to get real bids.

Configuration options

Before calling this adapter, you need to at least set a video adUnit in an instream context and the API key in the bid parameters:

const adUnits = [
  {
    bids: [{
      bidder: 'dailymotion',
      params: {
        apiKey: 'fake_api_key'
      },
    }],
    code: 'test-ad-unit',
    mediaTypes: {
      video: {
        context: 'instream',
      },
    },
  }
];

apiKey is your publisher API key. For testing purpose, you can use “dailymotion-testing”.

User Sync

To enable user synchronization, add the following code. Dailymotion highly recommends using iframes and/or pixels for user syncing. This feature enhances DSP user match rates, resulting in higher bid rates and bid prices. Ensure that pbjs.setConfig() is called only once.

pbjs.setConfig({
  userSync: {
    syncEnabled: true,
    filterSettings: {
      iframe: {
        bidders: '*', // Or add dailymotion to your list included bidders
        filter: 'include'
      },
      image: {
        bidders: '*', // Or add dailymotion to your list of included bidders
        filter: 'include'
      },
    },
  },
});

Test Parameters

By setting the following bid parameters, you’ll get a constant response to any request, to validate your adapter integration:

const adUnits = [
  {
    bids: [{
      bidder: 'dailymotion',
      params: {
        apiKey: 'dailymotion-testing',
      },
    }],
    code: 'test-ad-unit',
    mediaTypes: {
      video: {
        context: 'instream',
      },
    },
  }
];

Please note that failing to set these will result in the adapter not bidding at all.

Sample video AdUnit

To allow better targeting, you should provide as much context about the video as possible. There are three ways of doing this depending on if you’re using Dailymotion player or a third party one.

If you are using the Dailymotion player, you must provide the video xid in the video.id field of your ad unit, example:

const adUnits = [
  {
    bids: [{
      bidder: 'dailymotion',
      params: {
        apiKey: 'dailymotion-testing',
        video: {
          id: 'x123456'     // Dailymotion infrastructure unique video ID
          autoplay: false,
          playerName: 'dailymotion',
          playerVolume: 8
        },
      }
    }],
    code: 'test-ad-unit',
    mediaTypes: {
      video: {
        api: [2, 7],
        context: 'instream',
        startdelay: 0,
        w: 1280,
        h: 720,
      },
    }
  }
];

This will automatically fetch the most up-to-date information about the video. Please note that if you provide any video metadata not listed above, they will be replaced by the ones fetched from the video.id.

If you are using a third party video player, you should fill the following members:

const adUnits = [
  {
    bids: [{
      bidder: 'dailymotion',
      params: {
        apiKey: 'dailymotion-testing',
        video: {
          description: 'this is a video description',
          duration: 556,
          iabcat1: ['IAB-2'],
          iabcat2: ['6', '17'],
          id: '54321',
          lang: 'FR',
          livestream: 0,
          private: false,
          tags: 'tag_1,tag_2,tag_3',
          title: 'test video',
          url: 'https://test.com/testvideo'
          topics: 'topic_1, topic_2',
          isCreatedForKids: false,
          videoViewsInSession: 1,
          autoplay: false,
          playerName: 'video.js',
          playerVolume: 8
        }
      }
    }],
    code: 'test-ad-unit',
    mediaTypes: {
      video: {
        api: [2, 7],
        context: 'instream',
        mimes: ['video/mp4'],
        minduration: 5,
        maxduration: 30,
        playbackmethod: [3],
        plcmt: 1,
        protocols: [7, 8, 11, 12, 13, 14]
        startdelay: 0,
        w: 1280,
        h: 720,
      },
    }
  }
];

Each of the following video metadata fields can be added in bids.params.video.

  • description - Video description
  • duration - Video duration in seconds
  • iabcat1 - List of IAB category IDs from the 1.0 taxonomy
  • iabcat2 - List of IAB category IDs from the 2.0 taxonomy and above
  • id - Video unique ID in host video infrastructure
  • lang - ISO 639-1 code for main language used in the video
  • livestream - 0 = not live, 1 = content is live
  • private - True if video is not publicly available
  • tags - Tags for the video, comma separated
  • title - Video title
  • url - URL of the content
  • topics - Main topics for the video, comma separated
  • isCreatedForKids - The content is created for children as primary audience

The following contextual information can also be added in bids.params.video.

  • autoplay - Playback was launched without user interaction
  • playerName - Name of the player used to display the video
  • playerVolume - Player volume between 0 (muted, 0%) and 10 (100%)
  • videoViewsInSession - Number of videos viewed within the current user session

If you already specify First-Party data through the ortb2 object when calling pbjs.requestBids(requestObj), we will collect the following values and fallback to bids.params.video values when applicable. See the mapping below.

From ortb2 Metadata fields
ortb2.site.content.cat OR ortb2.site.content.data where ext.segtax is 4 iabcat1
ortb2.site.content.data where ext.segtax is 5, 6 or 7 iabcat2
ortb2.site.content.id id
ortb2.site.content.language lang
ortb2.site.content.livestream livestream
ortb2.site.content.keywords tags
ortb2.site.content.title title
ortb2.site.content.url url
ortb2.app.bundle N/A
ortb2.app.storeurl N/A
ortb2.device.lmt N/A
ortb2.device.ifa N/A
ortb2.device.ext.atts N/A

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_dailymotion hb_bidder_dailymotio hb_adid_dailymotion
hb_size_dailymotion hb_source_dailymotio hb_format_dailymotio
hb_cache_host_dailym hb_cache_id_dailymot hb_uuid_dailymotion
hb_cache_path_dailym hb_deal_dailymotion

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