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==Virality and notable commenters==
==Virality and notable commenters==
Later in the day, the image went viral worldwide across social media, including on [[Twitter]], where users took to [[hashtag]]s such as "#whiteandgold", "#blueandblack", and "#dressgate" to discuss their opinions on what the color of the dress was, and theories surrounding their arguments. The photo also attracted discussion relating to the triviality of the matter as a whole; ''[[The Washington Post]]'' described the dispute as "[the] drama that divided a planet".<ref name=wp-insidestory>{{cite news|title=The inside story of the ‘white dress, blue dress’ drama that divided a planet|url=http://www.washingtonpost.com/news/morning-mix/wp/2015/02/27/the-inside-story-of-the-white-dress-blue-dress-drama-that-divided-a-nation/|accessdate=27 February 2015|work=Washington Post}}</ref><ref name=bostoncom-colorbind>{{cite news|title=Color Bind: This Dress is White and Gold, Right?|url=http://www.boston.com/news/nation/2015/02/26/this-dress-white-and-gold-right/MxsJKvqOKtV4lMg84ffNEM/story.html|accessdate=27 February 2015|work=Boston.com}}</ref><ref name=slate-whiteandgold>{{cite web|title=The Official Live Blog: Is This Dress Blue and Black or White and Gold?|url=http://www.slate.com/blogs/the_slatest/2015/02/26/the_great_blue_and_black_versus_white_and_gold_dress_debate.html|website=Slate|accessdate=27 February 2015}}</ref>
In a BuzzFeed poll, a majority of people voted for white and gold and<ref>{{cite web|last1=Holderness|first1=Cate|title=What Colors Are This Dress?|url=http://www.buzzfeed.com/catesish/help-am-i-going-insane-its-definitely-blue?z=345435gfdt#.gk8oVrYLRl|website=[[BuzzFeed]]|accessdate=27 February 2015}}</ref>

the hashtag #thedress soon became a trending topic on Twitter.<ref>{{cite web|title=BuzzFeed's newest traffic driver: debate about the color of a dress|url=http://www.fox5vegas.com/story/28216828/buzzfeeds-newest-traffic-driver-debate-about-the-color-of-a-dress|accessdate=27 February 2015}}</ref> Many celebrities, including [[Kim Kardashian]], [[Ellen DeGeneres]], [[Taylor Swift]], and [[Katy Perry]] also responded to the phenomenon with different opinions.<ref>{{cite web|last1=Iyengar|first1=Rishi|title=The Dress That Broke the Internet, and the Woman Who Started It All|url=http://time.com/3725628/the-dress-caitlin-mcneill-post-tumblr-viral/|accessdate=27 February 2015}}</ref><ref>{{cite web|last1=Jinks|first1=Caitlin|title='I feel like it's a trick somehow': Taylor Swift and Kim Kardashian join other celebrities in dress debate taking over the internet|url=http://www.dailymail.co.uk/tvshowbiz/article-2971498/I-feel-like-s-trick-Taylor-Swift-joins-celebrities-dress-debate-taking-internet-says-frock-obviously-blue-black.html|accessdate=27 February 2015}}</ref><ref>{{cite web|last1=Sanchez|first1=Josh|title='What color is this dress' confused celebrities, too|url=http://fansided.com/2015/02/26/color-dress-confused-celebrities/|accessdate=27 February 2015}}</ref><ref>{{cite web|last1=Mahler|first1=Jonathan|title=A White and Gold Dress Overloads the Internet|url=http://www.nytimes.com/2015/02/28/business/a-simple-question-about-a-dress-and-the-world-weighs-in.html?_r=0|website=[[New York Times]]|accessdate=27 February 2015}}</ref>
Many celebrities, including [[Kim Kardashian]], [[Ellen DeGeneres]], [[Taylor Swift]], and [[Katy Perry]] also responded to the phenomenon with different opinions.<ref>{{cite web|last1=Iyengar|first1=Rishi|title=The Dress That Broke the Internet, and the Woman Who Started It All|url=http://time.com/3725628/the-dress-caitlin-mcneill-post-tumblr-viral/|accessdate=27 February 2015}}</ref><ref>{{cite web|last1=Jinks|first1=Caitlin|title='I feel like it's a trick somehow': Taylor Swift and Kim Kardashian join other celebrities in dress debate taking over the internet|url=http://www.dailymail.co.uk/tvshowbiz/article-2971498/I-feel-like-s-trick-Taylor-Swift-joins-celebrities-dress-debate-taking-internet-says-frock-obviously-blue-black.html|accessdate=27 February 2015}}</ref><ref>{{cite web|last1=Sanchez|first1=Josh|title='What color is this dress' confused celebrities, too|url=http://fansided.com/2015/02/26/color-dress-confused-celebrities/|accessdate=27 February 2015}}</ref><ref>{{cite web|last1=Mahler|first1=Jonathan|title=A White and Gold Dress Overloads the Internet|url=http://www.nytimes.com/2015/02/28/business/a-simple-question-about-a-dress-and-the-world-weighs-in.html?_r=0|website=[[New York Times]]|accessdate=27 February 2015}}</ref>

McNeill saw the dress in person during the wedding, and confirmed that it was blue and black.<ref name=buzzfeed-blueandblack/> Despite this, nearly 75% of users polled by the website ''[[BuzzFeed]]'' still felt that the dress was white and gold.<ref name=wp-insidestory/> Media outlets noted that the photo itself was [[overexposure|overexposed]] and had poor [[white balance]], causing its colors to be washed out and appear to be white and gold rather than its intended color.<ref name=mashable-overexposed>{{cite web|title=Why that dress looks white and gold: It's overexposed|url=http://mashable.com/2015/02/26/dress-white-gold-blue-black/|website=Mashable|accessdate=27 February 2015}}</ref><ref name=wp-insidestory/> Some users jokingly claimed the dress could change colors on its own<ref name=wp-insidestory/> or that what color people see it as is affected by recent negative experiences.<ref name=smh-dressgate/>


==Scientific explanations==
==Scientific explanations==

Revision as of 20:29, 27 February 2015

The dress
File:The Dress (viral phenomenon).png
DesignerRoman Originals [1]
Typeroyal blue "Lace Bodycon Dress"
MaterialLace [2]

"The Dress" is a 2015 viral Internet phenomenon in which people see different colors in a photograph of a dress that was posted to Tumblr by Caitlin McNeill of Scotland. Different commenters reportedly saw different colors for the dress, which appears as either blue and black or white and gold.[1] Subsequent comments and additional images made it clear that the actual dress is unambiguously blue and black and caused no confusion when seen in real life under normal lighting conditions.[3] However, the debate over the colors in the original photograph prompted news coverage of optical illusions and neuroscience in efforts to explain why people would disagree on what they see.[4][5]

History of dress and photograph

About a week before the wedding of Scottish couple Grace and Keir Johnston, Grace's mother sent her a photograph of the dress she planned to wear to the wedding. The couple disagreed over the color of the dress. They posted the image on Facebook, and their friends also disagreed over the color; some saw it as white with gold lace while others saw it as blue with black lace. Caitlin McNeill is a friend of the Johnstons' and a member of the band Canach, who performed at the wedding on the island of Colonsay; even after seeing that the dress was "obviously blue and black" in real life, the musicians were so distracted by their discussion of the confusing photograph that they "almost didn't make it on stage."

McNeill posted the image to Tumblr on February 25, leading to its virality.[6] After the image spread worldwide, McNeill provided a photograph of the mother of the bride wearing the dress at the wedding; in that image, its natural blue and black coloration is apparent.

The dress has been identified as the "Lace Bodycon Dress" in royal blue, by Roman Originals;[7] although available in red and black, pink and black, and white and black versions, a white and gold version does not exist. The following day, Roman Originals' website experienced a major surge in traffic; a representative of the retailer stated that "we sold out of the dress in the first 30 minutes of our business day and after restocking it, it's become phenomenal."[8]

Virality and notable commenters

Later in the day, the image went viral worldwide across social media, including on Twitter, where users took to hashtags such as "#whiteandgold", "#blueandblack", and "#dressgate" to discuss their opinions on what the color of the dress was, and theories surrounding their arguments. The photo also attracted discussion relating to the triviality of the matter as a whole; The Washington Post described the dispute as "[the] drama that divided a planet".[9][10][11]

Many celebrities, including Kim Kardashian, Ellen DeGeneres, Taylor Swift, and Katy Perry also responded to the phenomenon with different opinions.[12][13][14][15]

McNeill saw the dress in person during the wedding, and confirmed that it was blue and black.[16] Despite this, nearly 75% of users polled by the website BuzzFeed still felt that the dress was white and gold.[9] Media outlets noted that the photo itself was overexposed and had poor white balance, causing its colors to be washed out and appear to be white and gold rather than its intended color.[17][9] Some users jokingly claimed the dress could change colors on its own[9] or that what color people see it as is affected by recent negative experiences.[18]

Scientific explanations

Neuroscientists Bevil Conway and Jay Neitz believed that the differences in opinions were a result of how the human brain perceives color, and chromatic adaptation; Conway believed that it had a connection to how the brain processed the various hues of a daylight sky, noting that "your visual system is looking at this thing, and you’re trying to discount the chromatic bias of the daylight axis", and that "people either discount the blue side, in which case they end up seeing white and gold, or discount the gold side, in which case they end up with blue and black."[19]

References

  1. ^ a b Spargo, Chris (February 27, 2015). "What colors are this dress? White and gold or blue and black? Fierce internet debate is sparked by two-tone outfit - and even Kim and Kanye are divided!". Daily Mail Online. Retrieved February 27, 2015.
  2. ^ "Lace Detail Bodycon Dress". Retrieved February 27, 2015.
  3. ^ Koerner, Claudia (February 26, 2015). "The Dress Is Blue And Black, Says The Girl Who Saw It In Person". BuzzFeedNews. Retrieved February 27, 2015.
  4. ^ Rogers, James (February 27, 2015). "What your brain really sees when it looks at 'the dress': A neuroscientist explains". Fox News. Retrieved February 27, 2015.
  5. ^ Stout, David (February 27, 2015). "This May Be Why You're Seeing the Dress as White and Gold". Time. Retrieved February 27, 2015.
  6. ^ Walker, Hunter. "The Two Women Behind The Dress Definitively Reveal Its Color". Business Insider. Retrieved 27 February 2015.
  7. ^ Koerner, Claudia (February 26, 2015). "The Dress Is Blue And Black, Says The Girl Who Saw It In Person". BuzzFeedNews. Retrieved February 27, 2015.
  8. ^ "'The Dress' flying off racks following Internet sensation: 'We sold out in the first 30 minutes of our business day'". New York Daily News. Retrieved 27 February 2015.
  9. ^ a b c d "The inside story of the 'white dress, blue dress' drama that divided a planet". Washington Post. Retrieved 27 February 2015.
  10. ^ "Color Bind: This Dress is White and Gold, Right?". Boston.com. Retrieved 27 February 2015.
  11. ^ "The Official Live Blog: Is This Dress Blue and Black or White and Gold?". Slate. Retrieved 27 February 2015.
  12. ^ Iyengar, Rishi. "The Dress That Broke the Internet, and the Woman Who Started It All". Retrieved 27 February 2015.
  13. ^ Jinks, Caitlin. "'I feel like it's a trick somehow': Taylor Swift and Kim Kardashian join other celebrities in dress debate taking over the internet". Retrieved 27 February 2015.
  14. ^ Sanchez, Josh. "'What color is this dress' confused celebrities, too". Retrieved 27 February 2015.
  15. ^ Mahler, Jonathan. "A White and Gold Dress Overloads the Internet". New York Times. Retrieved 27 February 2015.
  16. ^ Cite error: The named reference buzzfeed-blueandblack was invoked but never defined (see the help page).
  17. ^ "Why that dress looks white and gold: It's overexposed". Mashable. Retrieved 27 February 2015.
  18. ^ Cite error: The named reference smh-dressgate was invoked but never defined (see the help page).
  19. ^ "The Science of Why No One Agrees on the Color of This Dress". Wired. Retrieved 27 February 2015.