Our values
Foundations that unite us and drive our work
We’re a feminist digital agency that believes in using the power of technology to support those who are working towards equity, justice, and collective liberation. We also believe in the collective power of the few to make positive change and use our powers strategically to uplift and amplify the voices and initiatives of those fighting the good fight while increasing their impact online and off.
Principled
we work with integrity and prioritize working with organizations that share our values
Inclusive & Equitable
we welcome diverse voices and look for ways to ensure that our work removes barriers for the communities it serves (or at least doesn’t add new ones)
Strategic
we make decisions intentionally, aligning them with data, project goals, client values, and audience needs
Collaborative
it’s in our name! we work together, supporting each other while being respectful of each other’s areas of expertise
Candid with a big heart
we’re dedicated to your cause and take responsibility for guiding your project to success so we’ll always let you know if decisions or requests are going counter to project goals, values, or ethics, rather than just saying “yes”
Open-minded & Inquisitive
we will always listen and ask the right questions to make sure that your concerns and needs are fully addressed
Accessible & Approachable
we’re a friendly bunch who take our work seriously but won’t ask you to learn a whole new language of tech jargon terms
Our team
Your digital allies
Our collaborative is comprised of a network of talented and experienced web and design professionals, freelancers, and small studios. Our founder and principal, Sasha Endoh, leads all of our projects. The rest of your project team is chosen based on your unique project needs and goals. You get the right mix of skillsets to make your project a success.
Frequent collaborators
Our most frequent collaborators are a small, close-knit team of folks who thoroughly enjoy working together and look for opportunities to do so as often as possible.
Hi there,
I’m Sasha Endoh, the founder and principal of Endoh Collaborative. Our collaborative has evolved naturally over the years as I fostered relationships with fellow web and design professionals who are knowledgeable, work with integrity, and are an absolute pleasure to work with.
My professional experience in design and development, together with a commitment to clear, transparent, and timely communication, allows me to lead complex projects with confidence. As a lover of science and a one-time science researcher (my formal education from way back in the early-mid aughts is in Microbiology), I bring my love of data, methodology, and systems to the art of web design. Thinking strategically through the organization of content, user flows, and design challenges while chasing creative sparks is my happy place.
I believe in working closely within project teams and with clients to put our best strategic, technical, and creative thinking toward worthy causes. So when we work together, you can expect to have my attention throughout our engagement and gain a trusted partner for your team and your cause well after your project’s launch. I look forward to hearing from you.
Sasha Endoh
Founder + Principal
I’m so in love with the site, Sasha! It does everything we wanted it to do and it does it beautifully, seamlessly, and with panache! You’ve listened to everything we said during this process and really built the Quebec Writers’ Federation a site that reflects our values, our style, and our community. Thank you so much!
Lori Schubert
Quebec Writers' Federation