Goals

The Broadbent Institute needed to strike just the right tone for its new online publication to reach a wide audience while also clearly communicating its core values

• establishing a visual identity that is rooted in left-wing visual design traditions and is modern, smart, and even fun at the same time
• ensuring wide reach through focusing on accessibility, including data visualization
• building a flexible website that will grow along with the publication
• empowering the internal team to take full ownership of their new website by making sure it's easy to maintain