MANGO

Mango is one of the pioneering fashion companies in online sales. The ambition to reach the whole world and be closer to our customers made us detect the great potential of the Internet from the outset, creating our website in 1996 and launching our e-commerce in 2000, ten years before our competitors. Mango’s online channel expansion strategy has been based on localisation: opening new markets by adapting services to the needs and customs of customers in each territory. Today, our online channel is available in more than 110 markets worldwide and, at the close of the first half of 2024, it represented nearly 33% of the group’s total turnover. #Mango #Corporate #Online

At Mango we are a global company with design, creativity and technology at the centre of our business model. Founded in Barcelona in 1984, we have had an international vocation since we were founded. In 1992, less than a decade after our launch, we already had a hundred stores in Spain and began our international expansion. Ten years later, in 2002, we entered China and Australia, taking our brand to all five continents. We currently have over 2700 stores in 115 markets and an ambitious expansion plan to open 500 stores by 2026, especially in key markets such as Spain, France, Italy, Germany, UK, India and the USA. During the first half of the year, we had 57 net store openings and we plan to close 2024 with approximately twenty new stores in Spain, more than fifteen in Italy, over twenty in the United Kingdom -including our first international Teen store in London- and 40 company-owned stores in the USA, among others. Our goal for the second half of the year is to continue growing our store network to exceed 2,800 stores by the close of 2024. #Mango #Corporate #Expansion 

We continue strengthening our presence in the United States with a new store in New Jersey, in Willowbrook Mall.     The new point of sale stocks products from our Woman line exclusively and features the Mediterranean-inspired store concept, New Med, which showcases our brand’s spirit and freshness.     This launch is part of our expansion plan in the United States to reach 40 company-owned stores by 2024 and for the country to become one of our top markets in terms of turnover.     #Mango #Corporate #Expansion 

Coinciding with our 40th anniversary, this year we have presented our new 4E Strategic Plan 2024-2026, which outlines the business priorities for the next three years. Through the Elevate, Expand, Earn and Empower levers, we expect to exceed 4 billion euros in turnover by 2026 with a unique value proposition, a strong expansion drive to open more than 500 stores, improving sales in the existing store network, and in our online channel. The new 4E Strategic Plan will help us strengthen our relationship with our customers, consolidate our business model, and create sustained value, reinforcing our position as a leading company in the sector. #Mango #Corporate 

We continue our international expansion and brand consolidation plan with a new store in Singapore. Specifically, in Marina Square shopping mall, in the heart Marina Centre. The new point of sale, with a selling surface of 420m2, offers the Woman line exclusively and features the Mediterranean-inspired store concept, New Med, which showcases the brand’s spirit and freshness.     We have been present in Singapore since 1995, when we entered the Asian market for the first time. At the end of 2023 we had stores 11 in the country, as well as a digital presence.     #Mango #Corporate #Expansion 

Innovation has always been a key pillar of Mango, making it become one of the leading fashion groups in Europe. From creating a unique business model to brand communication with top celebrities of the moment or pioneering digital transformation, we have always been at the forefront of our sector. Reinforcing our innovative vocation, in 2022 we launched Mango StartUp Studio, our fashion start-up accelerator, aimed at boosting innovation at Mango, identifying new growth opportunities, and participating in the development of new technologies or business models. Through Mango StartUp Studio, we are looking for companies and ideas in the development phase that bring innovation to the fashion industry value chain and improve the customer experience. Learn more about Mango StartUp Studio at the following link: https://go.mango/4eB1ISQ #Mango #Corporate #Innovation 

We are driving the growth of our youth line with the opening of our first Mango Teen store in Andorra. Specifically, at the Illa Carlemany Shopping Centre in Escaldes. This opening is part of the expansion plan for our youth line, which, three years after its launch, is forecasting exponential growth, closing the fiscal year with more than 25 stores -almost doubling the figures of 2023- and a presence in 95 markets through the multi-line and online channels. Mango Teen was launched in 2021 to satisfy the fashion needs between childhood and adulthood, presenting attractive alternatives for young people. The line fills an existing gap in the market with current, fresh and youthful designs, setting the pace for contemporary young fashion. #Mango #Corporate #Expansion

We continue strengthening our presence in the United States with a new store in Virginia. Specifically, in Pentagon City Mall, Arlington’s go-to shopping destination.    The new point of sale stocks products from our Woman line exclusively and features the Mediterranean-inspired store concept, New Med, which showcases our brand’s spirit and freshness.     This launch is part of our expansion plan in the United States to reach 40 company-owned stores by 2024 and for the country to become one of our top markets in terms of turnover.     #Mango #Corporate #Expansion 

At Mango, we have been inspiring the world with our unique fashion proposition, characterised by our own design, for 40 years now. As part of the Elevate lever of the 2024-2026 Strategic Plan, we are focusing on promoting a unique value proposition across all our lines through aspiration, quality and our unique style designed in Barcelona, with excellent customer service. During the first six months of the year, we have strengthened our commitment to quality with the launch of new capsule collections such as the collaboration with Victoria Beckham for the Woman line, a new collaboration with Italian tailoring house Boglioli for Mango Man, and new editions of the Capsule and Selection collections, among other new initiatives. #Mango #Corporate

We expand our homeware line with the arrival of Mango Home in Turkey as part of our 4E 2024-2026 Strategic Plan, which aims to strengthen our differentiated value proposition, with a strong expansion drive and improved sales in existing stores and our online channel. The line's textile, decoration and homeware products are now available in the Turkish market via the online channel mango.com.    By entering the Turkish market, our home line is now available in 33 markets, including Spain, France, Germany, United Kingdom, Portugal, Italy, Belgium, Switzerland, Greece, Romania, Croatia, Austria, Ireland, Sweden, Czech Republic, Denmark and the United States, among others.    We founded Mango Home in 2021 in response to new consumer habits and with a focus on sharing, celebrating and relaxing. With natural textures, relaxed colours and sustainable materials at the core of its proposition, its quality essentials and contemporary designs interpret interior design trends to inspire the creation of spaces with personality. #Mango #Corporate #MangoHome