Jay Kingsley-Brooks

It has been a little over nine months since MediaMath’s Chapter 11 filing, proceedings that surely rank as one of the biggest financial shocks to the system in the, albeit short, history of #adtech. The demand-side platform’s demise was significant on several fronts, with some considering it a line in the sand that demarcated critical changes in the sector that occurred in recent years. #dsp #bankruptcy #chapter11 #mediamath In this piece by Ronan Shields, we speak to Rob Emrich of Infillion, and Quentin Michon of Equativ .

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FYI: Retail media measurement standards developing rapidly, as IAB Europe launches latest guidance (Internet Retailing): by Paul Skeldon. IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to provide media buyers with a framework for consistent metrics to compare their retail media investment. The Standards have been finalised following a public comment period between February and March 2024, where a wide range of industry […] #DOOH #digitalbillboards #digitalsignage

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In the latest piece from Digiday’s Sam Bradley, Influencer’s President of EMEA, Luke Barnes, serves up his take on influencer and OOH activity at Wimbledon this year 🎾 Read the full article on Digiday now. #Wimbledon #InfluencerMarketing #CreatorContent

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A new report is released by WARC Creative summarising key insights from winning campaigns executed in EMEA that have ranked highly in the renowned industry benchmark, WARC Rankings 2024. Analysis of the world’s most awarded campaigns and companies from EMEA that have dominated the higher echelons of the WARC Creative 100, Media 100 and Effective 100 this year, finds that larger advertisers have a long-term focus on both creativity and effectiveness, and brands are using their campaigns to help solve real-world problems. https://lnkd.in/eFxBDAkB

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Day One is when the most important #Cannes conversations happen. This year, we're kicking it off with the Association of National Advertisers, TAG, Fiducia and the one and only Lou Paskalis. Hope to see you there. #Cannes2024 #PremiumPublishers #Programmatic #Transparency #Symitri #TRUSTX #ANA https://lnkd.in/eUsh4GFb

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Looking forward to hosting this conversation this evening in partnership with Microsoft & MagnetMedia discussing how AI can drive positive change in how brands create more engaging experiences for consumers and customers. #CannesLions2024 #CannesLions #AI

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Lots of businesses don't think about Microsoft Advertising when they think about Search Marketing. Off the back of our Microsoft Global "Rising Star of the Year" Award last month, we're doing a webinar this Thursday with our Microsoft UK Partners to give more of an insight in to the benefits of using Microsoft Ads & how their AI-powered "Copilot" tool is changing the search advertising market: https://lnkd.in/eaiQA95z

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This Q&A with industry experts from IAB Europe's Retail Media Committee, including Epsilon's Esme Robinson, dives deep into how retail media is revolutionizing brand strategies, enhancing customer experiences, and unlocking new revenue streams. Check out the full article here: https://lnkd.in/e-k9Seiz #RetailMedia #DigitalMarketing #BrandStrategy #CustomerExperience #IABEurope #MarketingTrends

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With Core recently becoming the first agency group to run ads on one of the big streamers with a UK campaign, David Mulligan, head of programmatic shares some insights on how the campaign went and what Irish advertisers expect when the main players enter the Irish market. #Advertising #Insights

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FYI: IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe (ExchangeWire): Key findings reveal that half of buyers are already partnering with Retail Media Networks and are shifting budgets from other marketing channels to fuel Retail Media investment. The survey developed by IAB Europe’s Retail Media Committee received over 160 respondents from advertisers, agencies, and Retail Media networks in 31 markets. The majority of respondents (80%+) […] #DOOH #digitalbillboards #digitalsignage

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The bet #publishers made on tentpole #events and franchises to get #advertising revenue back on track this year seems to be paying off. According to seven publishers, their ad sales teams have been successfully closing more deals for marquee events and editorial franchises, at an earlier pace than last year. As a result, several media execs told Digiday they’re anticipating event revenue to grow this year over last year. In this piece by Kayleigh Barber, we speak to Kelly Andresen of Gannett | USA TODAY NETWORK, Alice McKown of The Atlantic, and Josh Stinchcomb.

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Our latest survey shows that less than half of UK publishers are ready for the aftermath of third-party cookie deprecation. While Google has adjusted its timeline, the clock is still ticking. Teads UK's Gwern Parri shares his views on the key challenges that UK digital publishers face today in a news story by The Media Leader UK. Read more: https://lnkd.in/eCk8y8Yk #DigitalPublishing #CookielessFuture #Advertising #Privacy #Cookies #AdTech

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Earlier today, my colleague Joshua Wood was on stage at the FUTR Europe Marketing & Retail summit to talk about the opportunities of #socialcommerce in Europe. key highlight of the panel discussion: "Social Commerce is all about consumer engagement, interaction and frictionless online purchasing" Pete D. "Brands need to decide between two distinctive models on social commerce: a platform based model that embraces the opportunities of TikTok Shop or Facebook marketplace, or a #DTC model where brands own the entire funnel and all customer data" Joshua Wood "Brands need to spend time investing in customer relationship and community building. Engagement = Dollars" Pete D. "Marketers that want to start leveraging social commerce, need to first align their objectives (revenues, data, ROI) and involved all internal stakeholders, before they embark on the journey" Joshua Wood more insights regarding the power of #socialcommerce in a dedicated on-demand webinar conducted by StoryStream and TERRITORY Influence (Bertelsmann Group) - link in the comments below.

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📢 Mark Walker, IDC South Africa Country Manager and VP of Data & Analytics for META, discusses the niche market for BritBox in #SouthAfrica. 🇿🇦 "While #BritBox offers compelling, high-quality content, its unique British cultural focus limits its local relevance. With increasing local content and diverse streaming options, competition is intense. To be commercially viable, BritBox needed a larger subscriber base, which was likely not achieved." Read the full article: https://lnkd.in/e8Qx2sZh #Streaming #MarketInsights #BritBox #SouthAfrica IDC | MEA

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Get your Cannes calendar out and mark Thursday, 20 June, at 10 am for Celtra’s panel on all things AI with Uber and other insightful sessions at Beet.TV. Where do AI and automation meet creativity in digital advertising? 🖌️ 📲 Advertisers and publishers can’t keep doing things the same way if they want their digital advertising to cut through the noise. Media and creative teams need to adapt their strategies and operations to keep moving forward in this era defined by speed, innovation, and constant industry shifts. Fortunately, the thing with challenges is you can always turn them into opportunities if you address the right pain points: ❓ How can my team switch from a linear to a modular creative process? ❓ How to maximize performance with the right creative assets? ❓ How to advance your digital advertising with the right AI and automation tools? Don’t miss the following sessions on the impact of AI creativity and innovation: • Enhancing Efficiency and Predicting Performance with AI with Celtra's founder and CEO Mihael Mikek • Mastering AI and Automation: Industry Learnings and Success Strategies with Celtra's VP of Enterprise Sales Andrew Slater ▶️ Register for the sessions today: https://lnkd.in/dPTmwiiY #AI #automation #advertising #tech #media

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