'The Big Lebowski' on Facebook

Following in the trail of The Dark Knight and the Jackass trilogy, The Big Lebowski is now available for rent on Facebook. You can rent the film by going to the official Lebowski Facebook page; the rental costs 30 Facebook credits, or $3. In an intriguing new twist that may indicate that the social network's plans for their rental software are evolving, people who rent Lebowski will participate in something called "Social Theater," a program still in beta which allows viewers to share favorite scenes, see other peoples' comments aboure specific moments in the film, and offer up to 5 friends a 10-credit discount to rent the film on their own.

It's an interesting new development for the film, and an indication that the cult of Lebowski continues to grow over decade after the film flopped in theaters. (The film's blu-ray was just released, and EW's own Clark Collis hosted a Lebowski cast reunion earlier this week.)

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