NBC's giant Super Bowl plan

The Super Bowl is the biggest event in television.

And NBC Universal has masterminded a plan to get every last ounce of viewership from it.

The company announced more than 18 hours of coverage for the 3.5-hour game, across NBC and its cable channels. A highlight: Late Night With Jimmy Fallon will go on the road for the first time in the show’s history, travel to Indianapolis for four shows, including a live special to air on Super Bowl Sunday.

Here’s the full rundown of NBC Universal’s on-air coverage of the big game. They even roped in the Golf Channel — and that’s about a whole different sport — and the Weather Channel — even though, as a reader pointed out below, this year the game is played indoors. “Universal” spelled backward: It’s “Las Revinu”! From the release:

NBC Sports Network: The recently rebranded NBC Sports Network will be live on site in Indianapolis with more than 18 hours of live coverage including the first ever Costas Tonight: Live from the Super Bowl and daily editions of NBC SportsTalk: LIVE from the Super Bowl.

TODAY Show: America’s No. 1 Morning News Program will kick off Super Bowl weekend with a split show from Indianapolis on Friday with Al Roker and Ann Curry. Natalie Morales and Savannah Guthrie will join TODAY’s coverage on Super Bowl morning. The fourth hour of the TODAY Show will feature a Super Bowl-themed “Who Knew” segment on Wednesday of Super Bowl week and a Super Bowl kickoff featuring cuisine and chefs from the two Super Bowl cities Friday of Super Bowl weekend. Jenna Wolfe will report from Indianapolis for Weekend TODAY for Saturday’s coverage.

Late Night With Jimmy Fallon: For the first time in the show’s history, Late Night With Jimmy Fallon will take the show on the road – to Indianapolis – for a total of four shows; including one first-ever LIVE Late Night With Jimmy Fallon show on Sunday night after Super Bowl XLVI.

Weather Channel: Jim Cantore will join NBC’s Super Bowl coverage from Indianapolis, and Wake Up with Al’s Stephanie Abrams and Al Roker will also be on-site reporting the Super Bowl headlines for Weather Channel.

CNBC: Sports business reporter Darren Rovell will do live hits from Indianapolis Thursday-Sunday, and will also tape his NBC Sports Network show, Sports Biz: Game On from Indianapolis on the Friday before the game.

Golf Channel: In anticipation of season two of his critically acclaimed series premiering Feb. 27, David Feherty will host a special Feherty Live stage show from Indianapolis Friday night, which Golf Channel will air as a one-hour special Saturday at 10 p.m. ET. And throughout Super Bowl week, Golf Channel’s popular morning show, Morning Drive, will feature various NFL guests, including former and current players and executives to talk Super Bowl predictions. Friday’s Golf Central show will include look-ins at Feherty’s rehearsals in Indianapolis and promote Sunday’s Super Bowl.

E!: The nation’s premier destination for celebrity and entertainment news will report from Indianapolis Wednesday through Monday with correspondents Catt Sadler and David Burtka.

NewsChannel/Affiliates: NBC’s NewsChannel, which feeds all 235 NBC affiliates nationwide, will have numerous reporters on-site in Indianapolis doing live stand ups for stations and offering technical support for other on-site stations.

Bravo: Top Chef, Bravo’s Emmy-Award winning culinary show, will be on-site in Indianapolis with host Tom Colicchio and two popular former contestants, Richard Blais and Antonia Lofaso, competing to create the perfect tailgate food. Their tailgate preparations and end result will be featured on NBC’s Super Bowl XLVI Pre-Game Show. Tony Dungy and Rodney Harrison of Football Night in America will determine the winner.

NBCU Entertainment: Stars of NBC’s prime-time lineup will hit the Super Bowl pre-game red carpet with host Nick Cannon. Celebrities from NBC’s new prime-time shows include Jessica Simpson (Fashion Star), Adam Levine, Cee Lo Green, Blake Shelton and Carson Daly (The Voice) and Katharine McPhee (Smash).

Access Hollywood: The No. 1 entertainment show will be on-site in Indianapolis with reports on all Super Bowl festivities Tuesday through Monday.

Style: The destination for inspiring lifestyle programming will feature a pre-game Super Bowl party-planning segment with Bill and Giuliana Rancic. Throughout Super Bowl week, the couple will offer party tips on Style and through Style’s twitter handle, @mystylequicktip. The segments will pay off in a Super Bowl Party reveal with Bill and Giuliana during Super Bowl pre-game, a few hours before the game kicks off.

G4: The gaming and technology network will air a special Super Bowl-themed segment of the popular show, Gadget Pr0n, which will feature all the best gadgets and technology needed to create the ultimate Super Bowl viewing experience. The episode will air Monday, Jan. 30.

NBC's giant Super Bowl plan

Related Articles